HBP Marketing ApS

CVR 37852910 · Private limited company (ApS) · Active · Low risk

HBP Marketing ApS is a Private limited company (ApS), founded on , based in Vinderup. The company is registered in the industry andre reklameaktiviteter. Our model estimates a bankruptcy risk of 0.4% over the next 12 months, which is 0.3 times the average for Danish companies. 9 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 115k and a net result of DKK -2,739. CEO: Henriette Brogaard Petersen.

Bankruptcy risk for HBP Marketing ApS

0.4%
probability of bankruptcy within 12 months
Low risk

0.3 × the average (1.41%) · higher risk than 57% of active Danish companies

Lowest riskHighest risk

Increases the risk

Reporting classReporting class B, mikrovirksomhed · bankruptcy rate 23.5%2.7×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Equity vs. share capital1× · bankruptcy rate 12.9%1.5×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
CEO changes1 · bankruptcy rate 11.4%1.3×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Annual reports filed late2 · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×

Reduces the risk

Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Gross profit growth-10%–0% · bankruptcy rate 4.3%0.49×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Negative equityNo · bankruptcy rate 5.1%0.58×
Return on assets-20%–0% · bankruptcy rate 6.2%0.70×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
37852910
Status
Active
Company type
Private limited company (ApS)
Founded
(10 years)
Address
Vindelevgård 266
7830 Vinderup
Municipality
Holstebro
Industry
Andre reklameaktiviteter (731190)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 100k
Employees
6 (2018)
Audit opted out
Yes

Warning signs

Annual reports filed late2 of 9
Missing annual reportNo
Negative equityNo
Equity ratio65.1%
Current ratio287%
Moves (last 2 years)0
CEO changes in total1
CEO's previous bankruptcies0
Other companies at the address2
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 319kDKK 334k
Net profitDKK -2,739DKK -30k
EquityDKK 115kDKK 118k
Total assetsDKK 177kDKK 181k
CashDKK 71k–
Short-term debtDKK 62k–

Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202535
1 Jan 2024 – 31 Dec 202435
1 Jan 2023 – 31 Dec 202324
1 Jan 2022 – 31 Dec 2022149
1 Jan 2021 – 31 Dec 2021187 Late
1 Jan 2020 – 31 Dec 2020195 Late
1 Jan 2019 – 31 Dec 2019100
1 Jan 2018 – 31 Dec 201882
4 Jul 2016 – 31 Dec 201793

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOHenriette Brogaard PetersenCurrent
CEOKenneth Kirk Dalsgaard
Owner (100%)HBP Invest ApSCurrent
Owner (50%)MVP Trade IVS
FounderMVP Trade IVSCurrent
FounderHBP Invest ApSCurrent

The CEOs' other companies

Henriette Brogaard Petersen – 3 other companies

Kenneth Kirk Dalsgaard – 1 other companies

Address history (2 moves)

Vindelevgård 266, 7830 Vinderup
Nørregade 2A, st., 7830 Vinderup
Vindelevgård 266, 7830 Vinderup

Former names

HBP Marketing ApS – now
Irish Pub VP ApS –

Employees per year

Number of employees at HBP Marketing ApS per year472016: 420162017: 720172018: 62018

Other companies at the same address

Similar companies in Holstebro

Questions and answers about HBP Marketing ApS

Has HBP Marketing ApS gone bankrupt?

No, HBP Marketing ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of HBP Marketing ApS?

Our model estimates a bankruptcy risk of 0.4% over the next 12 months (low risk), which is 0.3 times the average for Danish companies.

Who is the CEO of HBP Marketing ApS?

Henriette Brogaard Petersen is the CEO of HBP Marketing ApS.

When was HBP Marketing ApS founded?

HBP Marketing ApS was founded on 4 July 2016.

What is the equity of HBP Marketing ApS?

Equity was DKK 115k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.