Dan-Reklame ApS

CVR 37247057 · Private limited company (ApS) · Active · High risk

Dan-Reklame ApS is a Private limited company (ApS), founded on , based in Slagelse. The company is registered in the industry andre reklameaktiviteter. Our model estimates a bankruptcy risk of 5.3% over the next 12 months, which is 3.8 times the average for Danish companies. 10 annual reports have been published, of which 5 more than six months after the end of the financial year. The latest annual report (30 Jun 2025) shows equity of DKK -773k and a net result of DKK 42k. CEO: Rene Stengelshøj Jørgensen.

Bankruptcy risk for Dan-Reklame ApS

5.3%
probability of bankruptcy within 12 months
High risk

3.8 × the average (1.41%) · higher risk than 92% of active Danish companies

Lowest riskHighest risk

Increases the risk

Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
CEO's previous bankruptcies2 · bankruptcy rate 16.6%1.9×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Equity ratio-50%–0% · bankruptcy rate 14.8%1.7×
Website registeredYes · bankruptcy rate 12.0%1.4×
Current ratio50%–100% · bankruptcy rate 11.7%1.3×

Reduces the risk

Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Gross profit growth0%–10% · bankruptcy rate 3.5%0.39×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
37247057
Status
Active
Company type
Private limited company (ApS)
Founded
(10 years)
Address
Fabriksvej 9
4200 Slagelse
Municipality
Slagelse
Industry
Andre reklameaktiviteter (731190)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 50k
Employees
10 (2018)
Auditor
Baker Tilly Denmark
Audit opted out
Yes

Warning signs

Annual reports filed late5 of 10
Missing annual reportNo
Negative equityYes
Equity ratio-46.1%
Current ratio74%
Moves (last 2 years)0
CEO changes in total2
CEO's previous bankruptcies2
Other companies at the address7
Going-concern uncertaintyYes

Financials and key figures

Financial year20252024
Gross profitDKK 2.0mDKK 1.9m
Net profitDKK 42kDKK -255k
EquityDKK -773kDKK -815k
Total assetsDKK 1.7mDKK 2.0m
Short-term debtDKK 2.1m–
Avg. employees5–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Baker Tilly Denmark.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jul 2024 – 30 Jun 2025180
1 Jul 2023 – 30 Jun 2024190 Late
1 Jul 2022 – 30 Jun 2023188 Late
1 Jul 2021 – 30 Jun 2022186 Late
1 Jul 2020 – 30 Jun 2021168
1 Jul 2019 – 30 Jun 2020169
1 Jul 2018 – 30 Jun 2019199 Late
1 Jul 2017 – 30 Jun 2018184 Late
1 Jul 2016 – 30 Jun 2017173
20 Nov 2015 – 30 Jun 2016175

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEORene Stengelshøj JørgensenCurrent
CEOHelle Marie Erhald Simonsen
Owner (100%)Rene Stengelshøj JørgensenCurrent
Owner (100%)Helle Marie Erhald Simonsen
Owner (50%)Rene Stengelshøj Jørgensen
Owner (50%)Helle Marie Erhald Simonsen
AuditorBeierholm Godkendt Revisionspartnerselskab
AuditorAIDER Godkendt Revisionsaktieselskab
FounderHelle Marie Erhald SimonsenCurrent

The CEOs' other companies

Rene Stengelshøj Jørgensen – 5 other companies, of which 2 bankrupt

Helle Marie Erhald Simonsen – 1 other companies

Address history (2 moves)

Fabriksvej 9, 4200 Slagelse
Sorøvej 9, 4200 Slagelse
Valbyvej 66, 4200 Slagelse

Former names

Dan-Reklame ApS – now
HMSJ Invest ApS –

Employees per year

Number of employees at Dan-Reklame ApS per year6122016: 1120162017: 1220172018: 102018

Other companies at the same address

Similar companies in Slagelse

Questions and answers about Dan-Reklame ApS

Has Dan-Reklame ApS gone bankrupt?

No, Dan-Reklame ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Dan-Reklame ApS?

Our model estimates a bankruptcy risk of 5.3% over the next 12 months (high risk), which is 3.8 times the average for Danish companies.

Who is the CEO of Dan-Reklame ApS?

Rene Stengelshøj Jørgensen is the CEO of Dan-Reklame ApS.

Who is the auditor of Dan-Reklame ApS?

Dan-Reklame ApS most recently used Baker Tilly Denmark.

When was Dan-Reklame ApS founded?

Dan-Reklame ApS was founded on 20 November 2015.

What is the equity of Dan-Reklame ApS?

Equity was DKK -773k according to the annual report for the period ending 30 June 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.