MarketingSelector ApS

CVR 36967048 · Private limited company (ApS) · Active · Low risk

MarketingSelector ApS is a Private limited company (ApS), founded on , based in Værløse. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.6% over the next 12 months, which is 0.4 times the average for Danish companies. 10 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 83k and a net result of DKK -15k. CEO: Henrik Vesterborg Andersen.

Bankruptcy risk for MarketingSelector ApS

0.6%
probability of bankruptcy within 12 months
Low risk

0.4 × the average (1.41%) · higher risk than 66% of active Danish companies

Lowest riskHighest risk

Increases the risk

Reporting classReporting class B, mikrovirksomhed · bankruptcy rate 23.5%2.7×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×
Equity vs. share capital0–0.5× · bankruptcy rate 11.1%1.3×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×
Loss for the yearYes · bankruptcy rate 10.3%1.2×

Reduces the risk

Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Negative equityNo · bankruptcy rate 5.1%0.58×
Has a boardYes · bankruptcy rate 6.0%0.68×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
36967048
Status
Active
Company type
Private limited company (ApS)
Founded
(11 years)
Address
Birkegården 113
3500 Værløse
Municipality
Furesø
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 500k
Employees
1 (2018)
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 10
Missing annual reportNo
Negative equityNo
Equity ratio22.4%
Current ratio129%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address2
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 86kDKK -23kDKK 331k
Net profitDKK -15kDKK -126kDKK 19k
EquityDKK 83kDKK 98kDKK 223k
Total assetsDKK 371kDKK 323kDKK 347k
CashDKK 138kDKK 7,781–
Short-term debtDKK 288kDKK 225k–
Tax owedDKK 6,292DKK 6,292–

Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202599
1 Jan 2024 – 31 Dec 2024128
1 Jan 2023 – 31 Dec 2023121
1 Jan 2022 – 31 Dec 2022172
1 Jan 2021 – 31 Dec 2021186 Late
1 Jan 2020 – 31 Dec 2020169
1 Jan 2019 – 31 Dec 2019125
1 Jan 2018 – 31 Dec 2018151
1 Jan 2017 – 31 Dec 2017152
16 Jul 2015 – 31 Dec 2016174

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOHenrik Vesterborg AndersenCurrent
BoardHenrik Vesterborg AndersenCurrent
BoardAnne Vesterborg AndersenCurrent
BoardJacob Vesterborg AndersenCurrent
BoardPer Jønsson
BoardPeter Skouhus
BoardAnne Vesterborg Andersen
Owner (100%)Vesterborg Andersen Holding ApSCurrent
Owner (100%)MarketingSelector Holding ApS
AuditorDR CPH A/S
AuditorREDMARK, GODKENDT REVISIONSPARTNERSELSKAB
FounderMarketingSelector Holding ApSCurrent

The CEOs' other companies

Henrik Vesterborg Andersen – 2 other companies

Address history (1 moves)

Birkegården 113, 3500 Værløse
Birkegården 113, 3500 Værløse

Former names

MarketingSelector ApS – now
MarketingSelector A/S –

Employees per year

Number of employees at MarketingSelector ApS per year112015: 120152016: 120162017: 020172018: 12018

Other companies at the same address

Similar companies in Furesø

Questions and answers about MarketingSelector ApS

Has MarketingSelector ApS gone bankrupt?

No, MarketingSelector ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of MarketingSelector ApS?

Our model estimates a bankruptcy risk of 0.6% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.

Who is the CEO of MarketingSelector ApS?

Henrik Vesterborg Andersen is the CEO of MarketingSelector ApS.

When was MarketingSelector ApS founded?

MarketingSelector ApS was founded on 16 July 2015.

What is the equity of MarketingSelector ApS?

Equity was DKK 83k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.