Heartland Collective ApS
CVR 36909722 · Private limited company (ApS) · Active · Medium risk
Heartland Collective ApS is a Private limited company (ApS), founded on , based in Hillerød. The company is registered in the industry detailhandel med tøj. Our model estimates a bankruptcy risk of 2.3% over the next 12 months, which is 1.6 times the average for Danish companies. 10 annual reports have been published, of which 3 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -435k and a net result of DKK -68k. CEO: Mario Paunovic.
Bankruptcy risk for Heartland Collective ApS
1.6 × the average (1.41%) · higher risk than 84% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 36909722
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (11 years)
- Address
- c/o Mario Paunovic, Christianshave 5, st. th
3400 Hillerød - Municipality
- Hillerød
- Industry
- Detailhandel med tøj (477110)
Bankruptcies in the industry: Ikke-finansielle holdingselskaber - Share capital
- DKK 50k
- Employees
- 0 (2016)
- Auditor
- Nærrevision A/S
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 3 of 10 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -130.2% |
| Current ratio | 6% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 6 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 1 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK -68k | DKK -11k | DKK -12k |
| Net profit | DKK -68k | DKK -43k | DKK -42k |
| Equity | DKK -435k | DKK -367k | DKK -324k |
| Total assets | DKK 334k | DKK 465k | DKK 465k |
| Cash | DKK 41k | DKK 1 | – |
| Short-term debt | DKK 770k | DKK 832k | – |
| Avg. employees | 0 | – | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Nærrevision A/S.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 203 | Late | |
| 1 Jan 2024 – 31 Dec 2024 | 127 | ||
| 1 Jan 2023 – 31 Dec 2023 | 186 | Late | |
| 1 Jan 2022 – 31 Dec 2022 | 178 | ||
| 1 Jan 2021 – 31 Dec 2021 | 186 | Late | |
| 1 Jul 2019 – 30 Jun 2020 | 168 | ||
| 1 Jul 2018 – 30 Jun 2019 | 183 | ||
| 1 Jul 2017 – 30 Jun 2018 | 165 | ||
| 1 Jul 2016 – 30 Jun 2017 | 171 | ||
| 29 May 2015 – 30 Jun 2016 | 160 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Mario Paunovic | Current | |
| CEO | Mario Paunovic | ||
| CEO | Ljiljana Paunovic | ||
| CEO | Verica Srbulovic | ||
| Owner (100%) | Mario Paunovic | Current | |
| Owner (100%) | Mario Paunovic | ||
| Owner (100%) | Ljiljana Paunovic | ||
| Owner (100%) | Verica Srbulovic | ||
| Founder | Mario Paunovic | Current |
The CEOs' other companies
Mario Paunovic – 2 other companies
- LedFacader.dk IVS Opløst
- Studento ApS Opløst
Ljiljana Paunovic – 1 other companies
- Studento ApS Opløst
Verica Srbulovic – 1 other companies
- Studento ApS Opløst
Address history (4 moves)
| c/o Mario Paunovic, Christianshave 5, st. th, 3400 Hillerød | |
| c/o Mario Paunovic, Bremertoften 27, 3320 Skævinge | |
| c/o Mario Paunovic, Gl. Holmegårdsvej 7, st. tv, 3400 Hillerød | |
| c/o Mario Paunovic, Christian IVs Vej 1, 1., 3400 Hillerød | |
| c/o Mario Paunovic, Gl. Holmegårdsvej 7, st. tv, 3400 Hillerød |
Former names
| Heartland Collective ApS | – now |
| EVP Group ApS | – |
| Vognkompagniet ApS | – |
Employees per year
Other companies at the same address
- HARMUNDAL HOLDING ApS Opløst
Similar companies in Hillerød
- N. FOSS & CO. A/S Hillerød
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Questions and answers about Heartland Collective ApS
Has Heartland Collective ApS gone bankrupt?
No, Heartland Collective ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Heartland Collective ApS?
Our model estimates a bankruptcy risk of 2.3% over the next 12 months (medium risk), which is 1.6 times the average for Danish companies.
Who is the CEO of Heartland Collective ApS?
Mario Paunovic is the CEO of Heartland Collective ApS.
Who is the auditor of Heartland Collective ApS?
Heartland Collective ApS most recently used Nærrevision A/S.
When was Heartland Collective ApS founded?
Heartland Collective ApS was founded on 29 May 2015.
What is the equity of Heartland Collective ApS?
Equity was DKK -435k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.