Sport og Promotion ApS
CVR 36717084 · Private limited company (ApS) · Active · High risk
Sport og Promotion ApS is a Private limited company (ApS), founded on , based in Rødekro. The company is registered in the industry detailhandel med sports- og fritidsudstyr. Our model estimates a bankruptcy risk of 3.4% over the next 12 months, which is 2.4 times the average for Danish companies. 11 annual reports have been published, of which 4 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 603k and a net result of DKK -285k. CEO: Erik Thaysen.
Bankruptcy risk for Sport og Promotion ApS
2.4 × the average (1.41%) · higher risk than 88% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 36717084
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (11 years)
- Address
- Hærvejen 8
6230 Rødekro - Municipality
- Aabenraa
- Industry
- Detailhandel med sports- og fritidsudstyr (476310)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 2.2m
- Employees
- 8 (2018)
- Auditor
- W. Kragh A/S, Statsautoriserede revisorer
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 4 of 11 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 33.3% |
| Current ratio | 158% |
| Moves (last 2 years) | 1 |
| CEO changes in total | 2 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 19 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 114k | – |
| Net profit | DKK -285k | – |
| Equity | DKK 603k | – |
| Total assets | DKK 1.8m | – |
| Cash | DKK 3,020 | – |
| Short-term debt | DKK 1.1m | – |
| Avg. employees | 1 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · W. Kragh A/S, Statsautoriserede revisorer.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 182 | ||
| 1 Jan 2024 – 31 Dec 2024 | 180 | ||
| 1 Jan 2023 – 31 Dec 2023 | 191 | Late | |
| 1 Jan 2022 – 31 Dec 2022 | 198 | Late | |
| 1 Jan 2021 – 31 Dec 2021 | 192 | Late | |
| 1 Jan 2020 – 31 Dec 2020 | 176 | ||
| 1 Jan 2019 – 31 Dec 2019 | 276 | Late | |
| 1 Jan 2018 – 31 Dec 2018 | 164 | ||
| 1 Jan 2017 – 31 Dec 2017 | 149 | ||
| 1 Jan 2016 – 31 Dec 2016 | 153 | ||
| 20 Apr 2015 – 31 Dec 2015 | 154 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Erik Thaysen | Current | |
| CEO | Michael Møller | ||
| Board | Erik Thaysen | Current | |
| Board | Michael Møller | ||
| Board | Frank Waller | ||
| Owner (100%) | SDL TØNDER ApS | Current | |
| Owner (50%) | MØLLER DANMARK HOLDING ApS | ||
| Owner (50%) | I-RB ApS | ||
| Owner (100%) | I-RB ApS | ||
| Auditor | F2 Invest ApS | ||
| Auditor | Fischer 2022 ApS | ||
| Auditor | REVISIONSCENTRET HADERSLEV GODKENDT REVISIONSAKTIESELSKAB | ||
| Founder | MØLLER DANMARK HOLDING ApS | Current | |
| Founder | I-RB ApS | Current |
The CEOs' other companies
Erik Thaysen – 17 other companies, of which 1 bankrupt
- WARNING SYSTEMS ApS Bankrupt 31 Jan 2024
- BRIGHTPOINT INTERNATIONAL A/S Fusioneret
- BSS ApS Active
- CASERO ApS Active
- HJEM-IS DANMARK A/S Fusioneret
- Have A Coffee ApS Active
- I-RB ApS Active
- I-RB Ejendomme ApS Active
- Promotion & Concepts ApS Opløst
- SDL TØNDER ApS Active
- Sport Direct Sønderborg ApS Active
- Sydglas Danmark ApS Active
- TP AFVIKL A/S Compulsorily dissolved
- TRIPPLE HOLDING A/S Compulsorily dissolved
- TRIPPLE TRACK EUROPE ApS Active
- TT AFVIKL A/S Compulsorily dissolved
- WS 2024 ApS Active
Michael Møller – 44 other companies, of which 10 bankrupt
- AIRVENTION ApS Bankrupt 19 Nov 2014
- ANPARTSSELSKABET AF 6. MARTS 2009 Bankrupt 22 Nov 2013
- B & C TEXTILER A/S Bankrupt 9 May 2019
- CPHI-Holding A/S Bankrupt 8 Aug 2025
- Confero ApS Bankrupt 6 Jul 2018
- INTER-SET A/S Bankrupt 16 Sep 2010
- KESONI SOLUTION A/S Bankrupt 14 Oct 2010
- M-SPORT ApS Bankrupt 10 Apr 2015
- SHOW YOU CARE ApS Bankrupt 1 Mar 2019
- SØGÅRD BYGGEFORRETNING A/S Bankrupt 24 Sep 2014
- 3G LOGISTICS A/S Fusioneret
- AAMAND UDLEJNINGSCENTER A/S Active
- ADD-WISE MANAGEMENT ApS Active
- ANPARTSSELSKABET AF 18. JUNI 2008 Compulsorily dissolved
- AP Maskiner Danmark A/S Active
- Aktieselskabet af 31.03.2009 Compulsorily dissolved
- B&C TEXTILER HOLDING A/S Compulsorily dissolved
- CJ Anlæg Bolig Erhverv A/S Active
- DANGAARD TEL-IT A/S Fusioneret
- DANGAARD TELECOM LOGISTIC A/S Fusioneret
- Dyrlægerne Optivet A/S Active
- ExamVision A/S Active
- FRØEVENT A/S Compulsorily dissolved
- GARANT GULVE OG GARDINER HADERSLEV A/S Active
- GARANT ROSENVOLD A/S Active
- GREEN STEEL ApS Fusioneret
- HEDENSTED VVS SERVICE A/S Active
- HØI TÆPPER A/S. RØDEKRO Active
- INGRAM MICRO A/S Active
- J.A.K. WORKWEAR A/S Active
Address history (4 moves)
| Hærvejen 8, 6230 Rødekro | |
| Tøndervej 1B, 6200 Aabenraa | |
| Bjerggade 2, 6200 Aabenraa | |
| Møllemærsk 29, 6200 Aabenraa | |
| Norgesvej 17, 6100 Haderslev |
Former names
| Sport og Promotion ApS | – now |
| ADD-WISE SPORT ApS | – |
Employees per year
Other companies at the same address
- A1 KAPITAL ApS Bankrupt
- ADD POWER INVEST ApS Bankrupt
- FORSIKRINGSADMINISTRATION ApS Bankrupt
- HANDELS- OG FINANSIERINGSSELSKABETAF 1.10.1989 A/S Bankrupt
- Livius Technologies A/S Bankrupt
- SCANDINAVIAN LIVING COMPANY A/S Bankrupt
- Transnordic Goods ApS Bankrupt
- A1 HOLDING 1945 ApS Compulsorily dissolved
- ETU EJENDOMME ApS Active
- FLUIDRA NORDIC A/S Opløst
- FORTUNA SERVICE ApS Compulsorily dissolved
- Firkløver ApS Active
- HEITMANN MADSEN HOLDING A/S Active
- MNK FORSIKRING A/S Active
- NORDIC INVEST AABENRAA ApS Active
- PHM 2010 ApS Active
- PHM 2014 ApS Active
- PM EJENDOMME A/S Active
- PM EJENDOMME II ApS Opløst
- SØNDERJYSK INVESTERINGSSELSKAB ApS Compulsorily dissolved
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Questions and answers about Sport og Promotion ApS
Has Sport og Promotion ApS gone bankrupt?
No, Sport og Promotion ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Sport og Promotion ApS?
Our model estimates a bankruptcy risk of 3.4% over the next 12 months (high risk), which is 2.4 times the average for Danish companies.
Who is the CEO of Sport og Promotion ApS?
Erik Thaysen is the CEO of Sport og Promotion ApS.
Who is the auditor of Sport og Promotion ApS?
Sport og Promotion ApS most recently used W. Kragh A/S, Statsautoriserede revisorer.
When was Sport og Promotion ApS founded?
Sport og Promotion ApS was founded on 20 April 2015.
What is the equity of Sport og Promotion ApS?
Equity was DKK 603k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.