Pure and Care ApS

CVR 36429585 · Private limited company (ApS) · Active · Low risk

Pure and Care ApS is a Private limited company (ApS), founded on , based in Ry. The company is registered in the industry engroshandel med parfumerivarer og kosmetik. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.1 times the average for Danish companies. 11 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 29.9m and a net result of DKK 2.9m. CEO: Vivian Dynesen.

Bankruptcy risk for Pure and Care ApS

0.1%
probability of bankruptcy within 12 months
Low risk

0.1 × the average (1.41%) · higher risk than 38% of active Danish companies

Lowest riskHighest risk

Increases the risk

CEO's previous bankruptcies2 · bankruptcy rate 16.6%1.9×
Website registeredYes · bankruptcy rate 12.0%1.4×
Employees (latest year)2–5 · bankruptcy rate 10.3%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
36429585
Status
Active
Company type
Private limited company (ApS)
Founded
(12 years)
Address
Lundhøjvej 30
8680 Ry
Municipality
Skanderborg
Industry
Engroshandel med parfumerivarer og kosmetik (464500)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr
Share capital
DKK 50k
Employees
2 (2018)
Auditor
BDO Statsautoriseret Revisionspartnerselskab
Audit opted out
No

Warning signs

Annual reports filed late0 of 11
Missing annual reportNo
Negative equityNo
Equity ratio55.1%
Current ratio251%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies2
Other companies at the address6
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 12.6mDKK 15.2m
Net profitDKK 2.9mDKK 6.5m
EquityDKK 29.9mDKK 28.0m
Total assetsDKK 54.2mDKK 72.0m
CashDKK 5,217–
Short-term debtDKK 21.6m–
Tax owedDKK 830k–
Avg. employees8–

Latest annual report: Reporting class B · auditor's statement: Den uafhængige revisors erklæring om udvidet gennemgang · BDO Statsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202550
1 Jan 2024 – 31 Dec 202465
1 Jan 2023 – 31 Dec 2023176
1 Jan 2022 – 31 Dec 202226
1 Jan 2021 – 31 Dec 202120
1 Jan 2020 – 31 Dec 202039
1 Jan 2019 – 31 Dec 201930
1 Jan 2018 – 31 Dec 201821
1 Jan 2017 – 31 Dec 201710
1 Jan 2016 – 31 Dec 201618
3 Nov 2014 – 31 Dec 201591

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOVivian DynesenCurrent
BoardBjarne Rasmussen
BoardCarl Erik Skovgaard
BoardVivian Dynesen
Owner (100%)Dynesen Holding ApSCurrent
Owner (100%)Vivian Dynesen
AuditorBDO Statsautoriseret RevisionspartnerselskabCurrent
AuditorEY Godkendt Revisionspartnerselskab
AuditorBDO Holding VII, statsautoriseret revisionsaktieselskab
FounderVivian DynesenCurrent

The CEOs' other companies

Vivian Dynesen – 5 other companies, of which 3 bankrupt

Address history (2 moves)

Lundhøjvej 30, 8680 Ry
Ellemosen 3, 8680 Ry
Kielsgaardsvej 20, 8680 Ry

Former names

Pure and Care ApS – now
Best Buy Beauty Group ApS –
PURE AND CARE ApS –

Employees per year

Number of employees at Pure and Care ApS per year122015: 020152016: 120162017: 220172018: 22018

Other companies at the same address

Similar companies in Skanderborg

Questions and answers about Pure and Care ApS

Has Pure and Care ApS gone bankrupt?

No, Pure and Care ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Pure and Care ApS?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.1 times the average for Danish companies.

Who is the CEO of Pure and Care ApS?

Vivian Dynesen is the CEO of Pure and Care ApS.

Who is the auditor of Pure and Care ApS?

Pure and Care ApS most recently used BDO Statsautoriseret Revisionspartnerselskab.

When was Pure and Care ApS founded?

Pure and Care ApS was founded on 3 November 2014.

What is the equity of Pure and Care ApS?

Equity was DKK 29.9m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.