PURE SHOP ApS

CVR 36067926 · Private limited company (ApS) · Active · Low risk

PURE SHOP ApS is a Private limited company (ApS), founded on , based in Rungsted Kyst. The company is registered in the industry virksomhedsrådgivning og anden ledelsesrådgivning. Our model estimates a bankruptcy risk of 0.5% over the next 12 months, which is 0.4 times the average for Danish companies. 11 annual reports have been published. The latest annual report (30 Jun 2025) shows equity of DKK 398k and a net result of DKK -20k.

Bankruptcy risk for PURE SHOP ApS

0.5%
probability of bankruptcy within 12 months
Low risk

0.4 × the average (1.41%) · higher risk than 60% of active Danish companies

Lowest riskHighest risk

Increases the risk

Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
CEOs in total (historical)0 · bankruptcy rate 12.4%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Equity vs. share capital0–0.5× · bankruptcy rate 11.1%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Loss for the yearYes · bankruptcy rate 10.3%1.2×
Employees (latest year)5–10 · bankruptcy rate 10.1%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
36067926
Status
Active
Company type
Private limited company (ApS)
Founded
(12 years)
Address
Rungsted Strandvej 102
2960 Rungsted Kyst
Municipality
Hørsholm
Industry
Virksomhedsrådgivning og anden ledelsesrådgivning (702000)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 1.0m
Employees
6 (2018)
Auditor
REVISION & DATA A/S REGISTREREDE REVISORER
Audit opted out
No

Warning signs

Annual reports filed late0 of 11
Missing annual reportNo
Negative equityNo
Equity ratio96.4%
Current ratio2,737%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address1
Going-concern uncertaintyYes

Financials and key figures

Financial year20252024
Gross profitDKK -34kDKK -33k
Net profitDKK -20kDKK 334k
EquityDKK 398kDKK 418k
Total assetsDKK 413kDKK 433k
CashDKK 29k–
Short-term debtDKK 15k–
Avg. employees0–

Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Revision & Data A/S.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jul 2024 – 30 Jun 2025126
1 Jul 2023 – 30 Jun 202495
1 Jul 2022 – 30 Jun 2023145
1 Jul 2021 – 30 Jun 202296
1 Jul 2020 – 30 Jun 2021104
1 Jul 2019 – 30 Jun 2020149
1 Jul 2018 – 30 Jun 201978
1 Jul 2017 – 30 Jun 201879
1 Jul 2016 – 30 Jun 2017118
1 Jul 2015 – 30 Jun 2016145
14 Aug 2014 – 30 Jun 2015126

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
Owner (100%)PURE HEALTH PRODUCTS ApSCurrent
AuditorREVISION & DATA A/S REGISTREREDE REVISORERCurrent
AuditorJØRNER & SCHNEIDER REVISIONSANPARTSSELSKAB
FounderPURE HEALTH PRODUCTS ApSCurrent

Address history (1 moves)

Rungsted Strandvej 102, 2960 Rungsted Kyst
Dyrehavevej 4, 2. tv, 2930 Klampenborg

Former names

PURE SHOP ApS – now
PURE HEALTH PRODUCTS DATTER ApS –

Employees per year

Number of employees at PURE SHOP ApS per year592014: 720142015: 720152016: 720162017: 920172018: 62018

Other companies at the same address

Similar companies in Hørsholm

Questions and answers about PURE SHOP ApS

Has PURE SHOP ApS gone bankrupt?

No, PURE SHOP ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of PURE SHOP ApS?

Our model estimates a bankruptcy risk of 0.5% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.

Who is the auditor of PURE SHOP ApS?

PURE SHOP ApS most recently used REVISION & DATA A/S REGISTREREDE REVISORER.

When was PURE SHOP ApS founded?

PURE SHOP ApS was founded on 14 August 2014.

What is the equity of PURE SHOP ApS?

Equity was DKK 398k according to the annual report for the period ending 30 June 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.