PRETTYSOCIAL MEDIA ApS

CVR 35398317 · Private limited company (ApS) · Active · High risk

PRETTYSOCIAL MEDIA ApS is a Private limited company (ApS), founded on , based in Nivå. The company is registered in the industry public relations og kommunikation. Our model estimates a bankruptcy risk of 5.9% over the next 12 months, which is 4.2 times the average for Danish companies. 13 annual reports have been published, of which 5 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -3.1m and a net result of DKK -359k. CEO: Trine Buus.

Bankruptcy risk for PRETTYSOCIAL MEDIA ApS

5.9%
probability of bankruptcy within 12 months
High risk

4.2 × the average (1.41%) · higher risk than 93% of active Danish companies

Lowest riskHighest risk

Increases the risk

Equity ratio< -50% · bankruptcy rate 19.3%2.2×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Website registeredYes · bankruptcy rate 12.0%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×

Reduces the risk

Published annual reports10+ · bankruptcy rate 3.0%0.35×
Reporting classReporting class B · bankruptcy rate 3.2%0.37×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×
Change in employeesUnchanged · bankruptcy rate 6.0%0.68×
Has a boardYes · bankruptcy rate 6.0%0.68×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
35398317
Status
Active
Company type
Private limited company (ApS)
Founded
(13 years)
Address
Lyngebækgårds Alle 8
2990 Nivå
Municipality
Fredensborg
Industry
Public relations og kommunikation (733000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse
Share capital
DKK 121k
Employees
2 (2018)
Auditor
Krydsrevision ApS Godkendt Revisionsfirma
Audit opted out
Yes

Warning signs

Annual reports filed late6 of 13
Missing annual reportNo
Negative equityYes
Equity ratio-1,090.5%
Current ratio8%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address4
Going-concern uncertaintyYes

Financials and key figures

Financial year202520242023
Gross profitDKK 292kDKK 444kDKK 695k
Net profitDKK -359kDKK -203kDKK 52k
EquityDKK -3.1mDKK -2.8mDKK -2.6m
Total assetsDKK 286kDKK 226kDKK 732k
CashDKK 141kDKK 42k–
Short-term debtDKK 3.4mDKK 3.0m–
Avg. employees11–

Latest annual report: Reporting class B · auditor's statement: Auditor's reports (Other non-assurance reports) · Krydsrevision ApS Godkendt Revisionsfirma.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025188 Late
1 Jan 2024 – 31 Dec 2024181
1 Jan 2023 – 31 Dec 2023183
1 Jan 2022 – 31 Dec 2022179
1 Jan 2021 – 31 Dec 2021188 Late
1 Jan 2020 – 31 Dec 2020204 Late
1 Jan 2019 – 31 Dec 2019190 Late
1 Jan 2018 – 31 Dec 2018148
1 Jan 2017 – 31 Dec 2017149
1 Jan 2016 – 31 Dec 2016219 Late Restated
1 Jan 2015 – 31 Dec 2015175
1 Jan 2014 – 31 Dec 2014183
2 Jul 2013 – 31 Dec 2013143

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOTrine BuusCurrent
BoardTrine BuusCurrent
BoardUlrich SchmidtCurrent
BoardJeannette Bonderup
Owner (20%)Trine BuusCurrent
Owner (5%)Jeannette BonderupCurrent
Owner (67%)Pretty Social Media International GmbHCurrent
Owner (5%)Scala Ventures SA
Owner (50%)Pretty Social Media International GmbH
Owner (5%)Jan Christiansen
Owner (5%)Jan Christiansen
Owner (67%)Pretty Social Media International GmbH
AuditorPKF Munkebo Eriksen Funch, Statsautoriseret Revisionsaktieselskab
AuditorEY Godkendt Revisionspartnerselskab
FounderTrine BuusCurrent
FounderJeannette BonderupCurrent

Address history (6 moves)

Lyngebækgårds Alle 8, 2990 Nivå
Agern Alle 5A, 2970 Hørsholm
Skudehavnsvej 27, 1., 2150 Nordhavn
Nybrovej 75, 2820 Gentofte
Kronprinsensgade 2, 2., 1114 København K
Nannasgade 28, 2200 København N
Nannasgade 22, 2200 København N

Employees per year

Number of employees at PRETTYSOCIAL MEDIA ApS per year242013: 220132014: 420142015: 120152016: 320162017: 220172018: 22018

Other companies at the same address

Similar companies in Fredensborg

Questions and answers about PRETTYSOCIAL MEDIA ApS

Has PRETTYSOCIAL MEDIA ApS gone bankrupt?

No, PRETTYSOCIAL MEDIA ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of PRETTYSOCIAL MEDIA ApS?

Our model estimates a bankruptcy risk of 5.9% over the next 12 months (high risk), which is 4.2 times the average for Danish companies.

Who is the CEO of PRETTYSOCIAL MEDIA ApS?

Trine Buus is the CEO of PRETTYSOCIAL MEDIA ApS.

Who is the auditor of PRETTYSOCIAL MEDIA ApS?

PRETTYSOCIAL MEDIA ApS most recently used Krydsrevision ApS Godkendt Revisionsfirma.

When was PRETTYSOCIAL MEDIA ApS founded?

PRETTYSOCIAL MEDIA ApS was founded on 2 July 2013.

What is the equity of PRETTYSOCIAL MEDIA ApS?

Equity was DKK -3.1m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.