FASHIONHERO.DK ApS

CVR 35392297 · Private limited company (ApS) · Active · High risk

FASHIONHERO.DK ApS is a Private limited company (ApS), founded on , based in Odense SØ. The company is registered in the industry detailhandel med tøj. Our model estimates a bankruptcy risk of 3.4% over the next 12 months, which is 2.4 times the average for Danish companies. 12 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 610k and a net result of DKK 123k. CEO: Mads Madan Juhl Køhler.

Bankruptcy risk for FASHIONHERO.DK ApS

3.4%
probability of bankruptcy within 12 months
High risk

2.4 × the average (1.41%) · higher risk than 88% of active Danish companies

Lowest riskHighest risk

Increases the risk

CEO's previous bankruptcies1 · bankruptcy rate 14.2%1.6×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×
Employees (latest year)2–5 · bankruptcy rate 10.3%1.2×

Reduces the risk

Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Gross profit growth10%–30% · bankruptcy rate 4.5%0.51×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Negative equityNo · bankruptcy rate 5.1%0.58×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Loss for the yearNo · bankruptcy rate 5.3%0.60×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
35392297
Status
Active
Company type
Private limited company (ApS)
Founded
(13 years)
Address
c/o Fashionhero.dk ApS, Lille Tornbjerg Vej 26
5220 Odense SØ
Municipality
Odense
Industry
Detailhandel med tøj (477110)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 280k
Employees
3 (2018)
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 12
Missing annual reportNo
Negative equityNo
Equity ratio15.0%
Current ratio171%
Moves (last 2 years)0
CEO changes in total4
CEO's previous bankruptcies1
Other companies at the address3
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 1.0mDKK 918kDKK 633k
Net profitDKK 123kDKK 78kDKK 126k
EquityDKK 610kDKK 487kDKK 409k
Total assetsDKK 4.1mDKK 3.1mDKK 4.0m
CashDKK 55kDKK 30k–
Short-term debtDKK 2.3mDKK 1.5m–
Tax owedDKK 33kDKK 33k–
Avg. employees33–

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025106
1 Jan 2024 – 31 Dec 2024171
1 Jan 2023 – 31 Dec 2023149
1 Jan 2022 – 31 Dec 2022173
1 Jan 2021 – 31 Dec 2021175
1 Jan 2020 – 31 Dec 2020126
1 Jan 2019 – 31 Dec 2019141
1 Jan 2018 – 31 Dec 2018147
1 Jan 2017 – 31 Dec 2017149
1 Jan 2016 – 31 Dec 2016152
1 Jan 2015 – 31 Dec 2015165
1 Jul 2013 – 31 Dec 2014161

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOMads Madan Juhl KøhlerCurrent
CEOMads Madan Juhl Køhler
CEOHanne Erika Jensen
BoardAgner Bisgaard LarsenCurrent
BoardHanne Erika JensenCurrent
BoardAnne Juhl KøhlerCurrent
BoardMads Madan Juhl Køhler
Owner (100%)Mads Madan Juhl KøhlerCurrent
Owner (50%)Hanne Erika Jensen
Owner (50%)Mads Madan Juhl Køhler
AuditorKOA Rådgivning & Regnskab ApS
AuditorÅrhus Rådgivningsservice ApS
FounderMads Madan Juhl KøhlerCurrent
FounderHanne Erika JensenCurrent

The CEOs' other companies

Mads Madan Juhl Køhler – 1 other companies, of which 1 bankrupt

Hanne Erika Jensen – 1 other companies, of which 1 bankrupt

Address history (3 moves)

c/o Fashionhero.dk ApS, Lille Tornbjerg Vej 26, 5220 Odense SØ
Lucernemarken 14D, 5260 Odense S
c/o Mads Køhler, Havnegade 98, 5000 Odense C
c/o Mads Køhler, Asylgade 13, 2., 5000 Odense C

Employees per year

Number of employees at FASHIONHERO.DK ApS per year232013: 120132014: 120142015: 120152016: 120162017: 120172018: 32018

Other companies at the same address

Similar companies in Odense

Questions and answers about FASHIONHERO.DK ApS

Has FASHIONHERO.DK ApS gone bankrupt?

No, FASHIONHERO.DK ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of FASHIONHERO.DK ApS?

Our model estimates a bankruptcy risk of 3.4% over the next 12 months (high risk), which is 2.4 times the average for Danish companies.

Who is the CEO of FASHIONHERO.DK ApS?

Mads Madan Juhl Køhler is the CEO of FASHIONHERO.DK ApS.

When was FASHIONHERO.DK ApS founded?

FASHIONHERO.DK ApS was founded on 1 July 2013.

What is the equity of FASHIONHERO.DK ApS?

Equity was DKK 610k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.