HELBR ApS
CVR 34881448 · Private limited company (ApS) · Active · Very high risk
HELBR ApS is a Private limited company (ApS), founded on , based in København S. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 49.6% over the next 12 months, which is 35.3 times the average for Danish companies. 13 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -50k and a net result of DKK -243k. CEO: Joachim Helle-Broe.
Bankruptcy risk for HELBR ApS
35.3 × the average (1.41%) · higher risk than 100% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 34881448
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (13 years)
- Address
- c/o Helle-Broe, Holmbladsgade 111C, 2. th
2300 København S - Municipality
- København
- Industry
- Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer - Share capital
- DKK 80k
- Employees
- 1 (2018)
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 1 of 13 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -17.7% |
| Current ratio | 85% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 11 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 362k | DKK 845k | DKK 432k |
| Net profit | DKK -243k | DKK 134k | DKK 94k |
| Equity | DKK -50k | DKK 193k | DKK 59k |
| Total assets | DKK 281k | DKK 535k | DKK 340k |
| Cash | DKK 0 | DKK 214k | – |
| Short-term debt | DKK 330k | DKK 342k | – |
Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 202 | Late | |
| 1 Jan 2024 – 31 Dec 2024 | 181 | ||
| 1 Jan 2023 – 31 Dec 2023 | 168 | ||
| 1 Jan 2022 – 31 Dec 2022 | 162 | ||
| 1 Jan 2021 – 31 Dec 2021 | 181 | ||
| 1 Jan 2020 – 31 Dec 2020 | 151 | ||
| 1 Jan 2019 – 31 Dec 2019 | 151 | ||
| 1 Jan 2018 – 31 Dec 2018 | 145 | ||
| 1 Jan 2017 – 31 Dec 2017 | 96 | ||
| 1 Jan 2016 – 31 Dec 2016 | 101 | ||
| 1 Jan 2015 – 31 Dec 2015 | 103 | ||
| 1 Jan 2014 – 31 Dec 2014 | 149 | ||
| 1 Jan 2013 – 31 Dec 2013 | 141 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Joachim Helle-Broe | Current | |
| Owner (100%) | JOCHE HOLDING ApS | Current | |
| Auditor | AIDER Godkendt Revisionsaktieselskab | ||
| Auditor | LETH & PARTNERE, REGISTRERET REVISIONSANPARTSSELSKAB | ||
| Founder | JOCHE HOLDING ApS | Current |
The CEOs' other companies
Joachim Helle-Broe – 2 other companies
- JOCHE HOLDING ApS Active
- ShareSafe ApS Active
Address history (7 moves)
| c/o Helle-Broe, Holmbladsgade 111C, 2. th, 2300 København S | |
| c/o Helle-Broe, Amager Strandvej 30B, 2300 København S | |
| c/o Helle-Broe, Amager Strandvej 142D, 1. tv, 2300 København S | |
| Nørregade 28A, 1., 1165 København K | |
| Bredgade 20A, 4., 1260 København K | |
| Langelinie Allé 47, 2100 København Ø | |
| August Bournonvilles Passage 1, 1055 København K | |
| Ørestads Boulevard 73, 2300 København S |
Former names
| HELBR ApS | – now |
| HELBR ApS UNDER STIFTELSE | – |
Employees per year
Other companies at the same address
- ANPARTSSELSKABET AF 1. AUGUST 2009 Bankrupt
- Fryd & Fred ApS Bankrupt
- KEHLIS TRYK/BØE GRAFISK A/S Bankrupt
- ROMANTICA INVEST ApS Bankrupt
- Holst & Holst ApS Active
- Hommelhoff Arkitekter ApS Active
- JOCHE HOLDING ApS Active
- Kasper Dam Mikkelsen ApS Active
- Morris Hjelholt ApS Opløst
- SHERLOCK SECURITIES ApS Compulsorily dissolved
- Schlichter Holding ApS Active
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Questions and answers about HELBR ApS
Has HELBR ApS gone bankrupt?
No, HELBR ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of HELBR ApS?
Our model estimates a bankruptcy risk of 49.6% over the next 12 months (very high risk), which is 35.3 times the average for Danish companies.
Who is the CEO of HELBR ApS?
Joachim Helle-Broe is the CEO of HELBR ApS.
When was HELBR ApS founded?
HELBR ApS was founded on 30 November 2012.
What is the equity of HELBR ApS?
Equity was DKK -50k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.