PRICEBOOK ApS

CVR 34455937 · Private limited company (ApS) · Active · Low risk

PRICEBOOK ApS is a Private limited company (ApS), founded on , based in Aarhus V. The company is registered in the industry drift af portaler til internettet. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.1 times the average for Danish companies. 13 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 3.2m and a net result of DKK 1.5m. CEO: Søren Snejstrup Bay, Stig Nebel Jørgensen.

Bankruptcy risk for PRICEBOOK ApS

0.1%
probability of bankruptcy within 12 months
Low risk

0.1 × the average (1.41%) · higher risk than 38% of active Danish companies

Lowest riskHighest risk

Increases the risk

Time at current address1 yrs · bankruptcy rate 14.0%1.6×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Website registeredYes · bankruptcy rate 12.0%1.4×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×
Employees (latest year)2–5 · bankruptcy rate 10.3%1.2×
Other companies at the same address20–100 · bankruptcy rate 10.2%1.2×
Postcode changes3+ · bankruptcy rate 10.2%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
34455937
Status
Active
Company type
Private limited company (ApS)
Founded
(14 years)
Address
c/o Søren Bay, Viborgvej 159A
8210 Aarhus V
Municipality
Aarhus
Industry
Drift af portaler til internettet (639100)
Bankruptcies in the industry: Webportaler
Share capital
DKK 72k
Employees
4 (2018)
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Audit opted out
No

Warning signs

Annual reports filed late1 of 13
Missing annual reportNo
Negative equityNo
Equity ratio39.4%
Current ratio165%
Moves (last 2 years)1
CEO changes in total3
CEO's previous bankruptcies0
Other companies at the address48
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 1.9mDKK 2.3m
Net profitDKK 1.5mDKK 1.8m
EquityDKK 3.2mDKK 2.5m
Total assetsDKK 8.0mDKK 7.3m
CashDKK 1.6m–
Short-term debtDKK 4.9m–
Avg. employees2–

Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Grant Thornton, Godkendt Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202555
1 Jan 2024 – 31 Dec 2024106
1 Jan 2023 – 31 Dec 2023183
1 Jan 2022 – 31 Dec 2022111
1 Jan 2021 – 31 Dec 2021164
1 Jan 2020 – 31 Dec 2020109
1 Jan 2019 – 31 Dec 2019239 Late
1 Jan 2018 – 31 Dec 2018150
1 Aug 2016 – 31 Dec 2017151
1 Aug 2015 – 31 Jul 2016110
1 Aug 2014 – 31 Jul 2015102
1 Jan 2013 – 31 Dec 2013149
2 Mar 2012 – 31 Dec 2012152

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOSøren Snejstrup BayCurrent
CEOStig Nebel JørgensenCurrent
CEOSimon Juhl-Madsbjerg
BoardSimon Juhl-Madsbjerg
BoardJeppe Juhl Bekke
Owner (10%)PRICEBOOK ApSCurrent
Owner (90%)Centeo Group ApSCurrent
Owner (10%)Jeppe Juhl Bekke
Owner (90%)Simon Juhl-Madsbjerg
Owner (90%)SJ-M Holding ApS
AuditorGrant Thornton, Godkendt RevisionspartnerselskabCurrent
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB
AuditorPRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderSimon Juhl-MadsbjergCurrent
FounderJeppe Juhl BekkeCurrent

The CEOs' other companies

Søren Snejstrup Bay – 9 other companies

Stig Nebel Jørgensen – 8 other companies

Simon Juhl-Madsbjerg – 5 other companies

Address history (8 moves)

c/o Søren Bay, Viborgvej 159A, 8210 Aarhus V
c/o Søren Bay, Viborgvej 159A, 8210 Aarhus V
c/o Søren Bay, Haslegårdsvej 8, 8210 Aarhus V
Ceresbyen 75, 3. tv, 8000 Aarhus C
Ceresbyen 75, 5. th, 8000 Aarhus C
Dyssebakken 33, 6500 Vojens
c/o Pricebook ApS, Sandagervej 10, 7400 Herning
Teglvænget 135 c, 7400 Herning
Tietgensgade 7B, st. th, 7400 Herning

Employees per year

Number of employees at PRICEBOOK ApS per year6112013: 220132014: 320142015: 320152016: 1120162017: 320172018: 42018

Other companies at the same address

Similar companies in Aarhus

Questions and answers about PRICEBOOK ApS

Has PRICEBOOK ApS gone bankrupt?

No, PRICEBOOK ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of PRICEBOOK ApS?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.1 times the average for Danish companies.

Who is the CEO of PRICEBOOK ApS?

Søren Snejstrup Bay, Stig Nebel Jørgensen are the CEOs of PRICEBOOK ApS.

Who is the auditor of PRICEBOOK ApS?

PRICEBOOK ApS most recently used Grant Thornton, Godkendt Revisionspartnerselskab.

When was PRICEBOOK ApS founded?

PRICEBOOK ApS was founded on 2 March 2012.

What is the equity of PRICEBOOK ApS?

Equity was DKK 3.2m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.