Selume ApS
CVR 33884893 · Private limited company (ApS) · Active · Medium risk
Selume ApS is a Private limited company (ApS), founded on , based in Hellerup. The company is registered in the industry detailhandel med sports- og fritidsudstyr. Our model estimates a bankruptcy risk of 2.6% over the next 12 months, which is 1.9 times the average for Danish companies. 15 annual reports have been published, of which 4 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -3.8m and a net result of DKK -2.3m.
Bankruptcy risk for Selume ApS
1.9 × the average (1.41%) · higher risk than 86% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 33884893
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (15 years)
- Address
- Ahlmanns Alle 36
2900 Hellerup - Municipality
- Gentofte
- Industry
- Detailhandel med sports- og fritidsudstyr (476310)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 80k
- Employees
- 3 (2018)
- Auditor
- BUUS JENSEN, Statsautoriserede revisorer
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 4 of 15 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -157.0% |
| Current ratio | 39% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 15 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK -1.2m | DKK -1.0m | DKK -7,884 |
| Net profit | DKK -2.3m | DKK -1.6m | DKK -4,990 |
| Equity | DKK -3.8m | DKK -1.6m | DKK 73k |
| Total assets | DKK 2.4m | DKK 1.3m | DKK 147k |
| Cash | DKK 138k | DKK 386k | – |
| Short-term debt | DKK 6.2m | DKK 2.9m | – |
| Avg. employees | 2 | 1 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · BUUS JENSEN, Statsautoriserede revisorer.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 191 | Late | |
| 1 Jan 2024 – 31 Dec 2024 | 185 | Late | |
| 1 Jan 2023 – 31 Dec 2023 | 180 | ||
| 1 Jan 2022 – 31 Dec 2022 | 185 | Late | |
| 1 Jan 2021 – 31 Dec 2021 | 179 | ||
| 1 Jan 2020 – 31 Dec 2020 | 176 | ||
| 1 Jan 2019 – 31 Dec 2019 | 258 | Late | |
| 1 Jan 2018 – 31 Dec 2018 | 129 | ||
| 1 Jan 2017 – 31 Dec 2017 | 169 | ||
| 1 Jan 2016 – 31 Dec 2016 | 157 | ||
| 1 Jan 2015 – 31 Dec 2015 | 165 | ||
| 1 Jan 2014 – 31 Dec 2014 | 169 | ||
| 1 Jan 2013 – 31 Dec 2013 | 174 | ||
| 1 Jan 2012 – 31 Dec 2012 | 159 | ||
| 1 Sep 2011 – 31 Dec 2011 | 166 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| Board | Per Ulrik Andersen | Current | |
| Owner (100%) | SELUME Invest ApS | Current | |
| Owner (100%) | PUA INVEST ApS | ||
| Auditor | BUUS JENSEN I/S STATSAUTORISEREDE REVISORER | ||
| Founder | PUA INVEST ApS | Current |
Address history (2 moves)
| Ahlmanns Alle 36, 2900 Hellerup | |
| c/o Pua invest ApS, Trianglen 3, st., 2100 København Ø | |
| c/o pua invest aps, Allegade 12, 1., 2000 Frederiksberg |
Former names
| Selume ApS | – now |
| HELSEAKADEMIET ApS | – |
Employees per year
Other companies at the same address
- Chef Henry by Jonas ApS Bankrupt
- Flow Food ApS Bankrupt
- LêLê ApS Bankrupt
- Emilee Holding ApS Active
- Emseul Holding ApS Active
- Gammel Jernbanevej 32 ApS Active
- P og P Food ApS Active
- PER ULRIK ANDERSEN HOLDING ApS Active
- POKERNYHEDERNE ApS Opløst
- PUA CPH Holding ApS Active
- PUA INVEST ApS Active
- PUPS ApS Opløst
- SELUME Holding ApS Active
- SELUME Invest ApS Active
- Selma 2010 Holding ApS Active
Similar companies in Gentofte
- TakeAim ApS Hellerup
- Papilio Cavalli ApS Charlottenlund
- Bak Optics Sport ApS Hellerup
- Dulong Horses ApS Charlottenlund
- SKICLASSIC ApS Hellerup
- SPORT INVADERS ApS Charlottenlund
- ReadyBox ApS Hellerup
- SUP Station Bellevue APS Klampenborg
- Surfers and Friends IVS Hellerup
- Leon Nord ApS Hellerup
- FIBR ApS Gentofte
- SwimOut ApS Hellerup
Questions and answers about Selume ApS
Has Selume ApS gone bankrupt?
No, Selume ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Selume ApS?
Our model estimates a bankruptcy risk of 2.6% over the next 12 months (medium risk), which is 1.9 times the average for Danish companies.
Who is the auditor of Selume ApS?
Selume ApS most recently used BUUS JENSEN, Statsautoriserede revisorer.
When was Selume ApS founded?
Selume ApS was founded on 1 September 2011.
What is the equity of Selume ApS?
Equity was DKK -3.8m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.