SELF ApS
CVR 33586957 · Private limited company (ApS) · Active · Low risk
SELF ApS is a Private limited company (ApS), founded on , based in Sønderborg. The company is registered in the industry virksomhedsrådgivning og anden ledelsesrådgivning. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.1 times the average for Danish companies. 15 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 40.1m and a net result of DKK 1.2m. CEO: Bettina Bekke.
Bankruptcy risk for SELF ApS
0.1 × the average (1.41%) · higher risk than 44% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 33586957
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (15 years)
- Address
- Jyllandsgade 42
6400 Sønderborg - Municipality
- Sønderborg
- Industry
- Virksomhedsrådgivning og anden ledelsesrådgivning (702000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse - Share capital
- DKK 80k
- Employees
- 1 (2018)
- Auditor
- Revisionscentret Sønderborg
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 15 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 84.6% |
| Current ratio | 511% |
| Moves (last 2 years) | 1 |
| CEO changes in total | 1 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 3 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK -625k | DKK -364k | DKK 426k |
| Net profit | DKK 1.2m | DKK 4.2m | DKK 2.5m |
| Equity | DKK 40.1m | DKK 40.0m | DKK 39.8m |
| Total assets | DKK 47.4m | DKK 40.2m | DKK 40.3m |
| Cash | DKK 135k | DKK 3.9m | – |
| Short-term debt | DKK 7.3m | DKK 273k | – |
| Avg. employees | 0 | 2 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Revisionscentret Sønderborg.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 149 | ||
| 1 Jan 2024 – 31 Dec 2024 | 118 | ||
| 1 Jan 2023 – 31 Dec 2023 | 157 | ||
| 1 Jan 2022 – 31 Dec 2022 | 131 | ||
| 1 Jan 2021 – 31 Dec 2021 | 75 | ||
| 1 Jan 2020 – 31 Dec 2020 | 103 | ||
| 1 Jan 2019 – 31 Dec 2019 | 169 | ||
| 1 Jan 2018 – 31 Dec 2018 | 158 | ||
| 1 Jan 2017 – 31 Dec 2017 | 151 | ||
| 1 Jan 2016 – 31 Dec 2016 | 146 | ||
| 1 Jan 2015 – 31 Dec 2015 | 142 | ||
| 1 Jan 2014 – 31 Dec 2014 | 176 | ||
| 1 Jan 2013 – 31 Dec 2013 | 84 | ||
| 1 Jan 2012 – 31 Dec 2012 | 154 | ||
| 3 Mar 2011 – 31 Dec 2011 | 59 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Bettina Bekke | Current | |
| Owner (50%) | Bettina Bekke | Current | |
| Owner (50%) | Jesper Schack | Current | |
| Owner (100%) | Jesper Schack | ||
| Auditor | EY Godkendt Revisionspartnerselskab | ||
| Auditor | PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB |
The CEOs' other companies
Bettina Bekke – 6 other companies
- Adapto Technologies ApS Active
- BOFORM A/S Active
- BOFORM RETAIL A/S Active
- Consortio IT ApS Active
- Lumidron ApS Active
- Trend Snedkeri A/S Active
Address history (1 moves)
| Jyllandsgade 42, 6400 Sønderborg | |
| Havbo 17, 6470 Sydals |
Former names
| SELF ApS | – now |
| SELF HOLDING ApS | – |
Employees per year
Other companies at the same address
- BOMEKO A/S Opløst
- Init DANIIT A/S Fusioneret
- Link Holding ApS Active
- Lumidron ApS Active
Similar companies in Sønderborg
- LOHFF INVEST ApS Sønderborg
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- JobLearning ApS Sønderborg
- SH Finance Consult ApS Sønderborg
- LOHFF|THORNING ApS Sønderborg
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- Vokalt ApS Sydals
- NILO Transport Consulting ApS Gråsten
- KF17 International ApS Sydals
- Marketingarkitekten ApS Sønderborg
Questions and answers about SELF ApS
Has SELF ApS gone bankrupt?
No, SELF ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of SELF ApS?
Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.1 times the average for Danish companies.
Who is the CEO of SELF ApS?
Bettina Bekke is the CEO of SELF ApS.
Who is the auditor of SELF ApS?
SELF ApS most recently used Revisionscentret Sønderborg.
When was SELF ApS founded?
SELF ApS was founded on 30 March 2011.
What is the equity of SELF ApS?
Equity was DKK 40.1m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.