FIRST CHOICE ApS

CVR 33391099 · Private limited company (ApS) · Active · High risk

FIRST CHOICE ApS is a Private limited company (ApS), founded on , based in Gentofte. The company is registered in the industry detailhandel med elektriske husholdningsapparater. Our model estimates a bankruptcy risk of 4.5% over the next 12 months, which is 3.2 times the average for Danish companies. 14 annual reports have been published, of which 7 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 1.2m and a net result of DKK -1.2m.

Bankruptcy risk for FIRST CHOICE ApS

4.5%
probability of bankruptcy within 12 months
High risk

3.2 × the average (1.41%) · higher risk than 91% of active Danish companies

Lowest riskHighest risk

Increases the risk

Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
CEOs in total (historical)0 · bankruptcy rate 12.4%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Loss for the yearYes · bankruptcy rate 10.3%1.2×
Employees (latest year)5–10 · bankruptcy rate 10.1%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×
Audit opted outNo · bankruptcy rate 4.8%0.55×
Negative equityNo · bankruptcy rate 5.1%0.58×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
33391099
Status
Active
Company type
Private limited company (ApS)
Founded
(15 years)
Address
Skovvej 36C
2820 Gentofte
Municipality
Gentofte
Industry
Detailhandel med elektriske husholdningsapparater (475400)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 80k
Employees
5 (2018)
Auditor
2talRevision v/Jan Christensen
Audit opted out
No

Warning signs

Annual reports filed late7 of 14
Missing annual reportNo
Negative equityNo
Equity ratio37.5%
Current ratio156%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address5
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 1.6mDKK 2.3mDKK 3.2m
Net profitDKK -1.2mDKK -937kDKK 3,342
EquityDKK 1.2mDKK 2.6mDKK 3.6m
Total assetsDKK 3.3mDKK 4.4mDKK 6.2m
CashDKK 10kDKK 60k–
Short-term debtDKK 2.1mDKK 1.8m–
Avg. employees55–

Latest annual report: Reporting class B · auditor's statement: Den uafhængige revisors erklæring om udvidet gennemgang · 2talRevision Registreret revisionsfirma.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025215 Late
1 Jan 2024 – 31 Dec 2024196 Late
1 Jan 2023 – 31 Dec 2023215 Late
1 Jan 2022 – 31 Dec 2022214 Late
1 Jan 2021 – 31 Dec 2021217 Late
1 Jan 2020 – 31 Dec 2020212 Late
1 Jan 2019 – 31 Dec 2019260 Late
1 Jan 2018 – 31 Dec 2018155
1 Jan 2017 – 31 Dec 2017150
1 Jan 2016 – 31 Dec 2016148
1 Jan 2015 – 31 Dec 2015111
1 Jan 2014 – 31 Dec 2014150
1 Jul 2012 – 30 Jun 2013174
18 Jan 2011 – 30 Jun 2012167

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
Owner (100%)Christian Niels PedersenCurrent
Auditor2talRevision v/Jan ChristensenCurrent
FounderChristian Niels PedersenCurrent

Address history (1 moves)

Skovvej 36C, 2820 Gentofte
Ordrupvej 102, 2920 Charlottenlund

Employees per year

Number of employees at FIRST CHOICE ApS per year362011: 420112012: 320122013: 220132014: 520142015: 420152016: 620162017: 520172018: 52018

Other companies at the same address

Similar companies in Gentofte

Questions and answers about FIRST CHOICE ApS

Has FIRST CHOICE ApS gone bankrupt?

No, FIRST CHOICE ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of FIRST CHOICE ApS?

Our model estimates a bankruptcy risk of 4.5% over the next 12 months (high risk), which is 3.2 times the average for Danish companies.

Who is the auditor of FIRST CHOICE ApS?

FIRST CHOICE ApS most recently used 2talRevision v/Jan Christensen.

When was FIRST CHOICE ApS founded?

FIRST CHOICE ApS was founded on 18 January 2011.

What is the equity of FIRST CHOICE ApS?

Equity was DKK 1.2m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.