NICEHAIR ApS
CVR 33061102 · Private limited company (ApS) · Active · Medium risk
NICEHAIR ApS is a Private limited company (ApS), founded on , based in Esbjerg Ø. The company is registered in the industry detailhandel med kosmetikvarer og toiletartikler. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 15 annual reports have been published, of which 3 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 11.1m and a net result of DKK 1.5m. CEO: Tonny Nielsen Bruun.
Bankruptcy risk for NICEHAIR ApS
1.0 × the average (1.41%) · higher risk than 75% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 33061102
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (16 years)
- Address
- Stærevej 2
6705 Esbjerg Ø - Municipality
- Esbjerg
- Industry
- Detailhandel med kosmetikvarer og toiletartikler (477500)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 214k
- Employees
- 133 (2018)
- Auditor
- BDO Statsautoriseret Revisionspartnerselskab
- Audit opted out
- No
Warning signs
| Annual reports filed late | 3 of 15 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 16.6% |
| Current ratio | 118% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 5 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 3 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 38.1m | DKK 29.8m |
| Net profit | DKK 1.5m | DKK -10.6m |
| Equity | DKK 11.1m | DKK 9.6m |
| Total assets | DKK 66.9m | DKK 90.0m |
| Cash | DKK 464k | – |
| Short-term debt | DKK 54.1m | – |
| Tax owed | DKK 315k | – |
| Avg. employees | 71 | – |
Latest annual report: Reporting class C, mellemstor virksomhed · auditor's statement: Den uafhængige revisors erklæring · BDO Statsautoriseret Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 194 | Late | |
| 1 Jan 2024 – 31 Dec 2024 | 188 | Late | |
| 1 Jan 2023 – 31 Dec 2023 | 149 | ||
| 1 Jan 2022 – 31 Dec 2022 | 181 | ||
| 1 Jan 2021 – 31 Dec 2021 | 136 | ||
| 1 Jan 2020 – 31 Dec 2020 | 167 | ||
| 1 Jan 2019 – 31 Dec 2019 | 185 | Late | |
| 1 Jan 2018 – 31 Dec 2018 | 157 | ||
| 1 Jan 2017 – 31 Dec 2017 | 160 | ||
| 1 Jan 2016 – 31 Dec 2016 | 146 | ||
| 1 Jan 2015 – 31 Dec 2015 | 165 | ||
| 1 Jan 2014 – 31 Dec 2014 | 154 | ||
| 1 Jan 2013 – 31 Dec 2013 | 140 | ||
| 1 Jan 2012 – 31 Dec 2012 | 157 | ||
| 2 Jul 2010 – 31 Dec 2011 | 151 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Tonny Nielsen Bruun | Current | |
| CEO | Morten Christian Sørensen | ||
| CEO | Lasse Bendixen Andersen | ||
| CEO | Tonny Nielsen Bruun | ||
| Board | Frank Foged Birkegaard | Current | |
| Board | Tonny Nielsen Bruun | Current | |
| Board | Peter Schrøder | ||
| Board | Karsten Pedersen | ||
| Board | Jacob Therkelsen | ||
| Board | Pernille Thorslund | ||
| Board | Carsten Pingel | ||
| Board | Cato Broberg | ||
| Board | Tonny Nielsen Bruun | ||
| Board | Erlend Alsaker Futsæter | ||
| Board | Tina Nikolaisen | ||
| Board | Allan Junge-Jensen | ||
| Owner (100%) | TONNY BRUUN HOLDING ApS | Current | |
| Owner (25%) | LB ANDERSEN HOLDING ApS | ||
| Owner (50%) | TONNY BRUUN HOLDING ApS | ||
| Owner (15%) | SIMON ELKJÆR ApS | ||
| Owner (100%) | TONNY BRUUN HOLDING ApS | ||
| Owner (67%) | TONNY BRUUN HOLDING ApS | ||
| Owner (25%) | EGMONT PRINTING SERVICE A/S | ||
| Owner (50%) | TONNY BRUUN HOLDING ApS | ||
| Owner (33%) | EGMONT PRINTING SERVICE A/S | ||
| Owner (33%) | TONNY BRUUN HOLDING ApS | ||
| Owner (50%) | EGMONT PRINTING SERVICE A/S | ||
| Owner (20%) | TONNY BRUUN HOLDING ApS | ||
| Owner (67%) | EGMONT PRINTING SERVICE A/S | ||
| Owner (100%) | EGMONT PRINTING SERVICE A/S | ||
| Auditor | BDO Statsautoriseret Revisionspartnerselskab | Current | |
| Auditor | DELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB | ||
| Auditor | DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB | ||
| Auditor | EY Godkendt Revisionspartnerselskab | ||
| Auditor | PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB | ||
| Auditor | BDO Holding VII, statsautoriseret revisionsaktieselskab | ||
| Founder | TONNY BRUUN HOLDING ApS | Current |
The CEOs' other companies
Tonny Nielsen Bruun – 9 other companies, of which 1 bankrupt
- ESBJERG PARK ApS Bankrupt 15 Oct 2025
- Completed ApS Active
- Data Connect ApS Active
- HAIRPLAY ApS Opløst
- Michelle Lauridsen Holding ApS Active
- Minifabrikken.dk ApS Active
- Mitkursus.dk ApS Active
- RÅDHUSET ApS Active
- TONNY BRUUN HOLDING ApS Active
Morten Christian Sørensen – 1 other companies
- MCS HOLDING ESBJERG ApS Active
Lasse Bendixen Andersen – 1 other companies
- LB ANDERSEN HOLDING ApS Opløst
Address history (3 moves)
| Stærevej 2, 6705 Esbjerg Ø | |
| Randersvej 30, 6700 Esbjerg | |
| Lillebæltsvej 11, 6715 Esbjerg N | |
| Tømrervej 10, 6710 Esbjerg V |
Employees per year
Other companies at the same address
- Helt og Husted ApS Active
- PROCURATOR HOLDING ApS Fusioneret
- VALIDA CARE ApS Opløst
Similar companies in Esbjerg
- Nordic Well Group Consumer ApS Esbjerg
- ABSOLUTT ApS Esbjerg N
- Xfollicle IVS Esbjerg N
- Krop & Negl ApS Tjæreborg
Questions and answers about NICEHAIR ApS
Has NICEHAIR ApS gone bankrupt?
No, NICEHAIR ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of NICEHAIR ApS?
Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.
Who is the CEO of NICEHAIR ApS?
Tonny Nielsen Bruun is the CEO of NICEHAIR ApS.
Who is the auditor of NICEHAIR ApS?
NICEHAIR ApS most recently used BDO Statsautoriseret Revisionspartnerselskab.
When was NICEHAIR ApS founded?
NICEHAIR ApS was founded on 2 July 2010.
What is the equity of NICEHAIR ApS?
Equity was DKK 11.1m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.