Optimizely ApS

CVR 32761747 · Private limited company (ApS) · Active · Medium risk

Optimizely ApS is a Private limited company (ApS), founded on , based in København Ø. The company is registered in the industry anden distribution af medieindhold. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 16 annual reports have been published, of which 6 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 1.0m and a net result of DKK 506k.

Bankruptcy risk for Optimizely ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 75% of active Danish companies

Lowest riskHighest risk

Increases the risk

Time at current address1 yrs · bankruptcy rate 14.0%1.6×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Other companies at the same address100+ · bankruptcy rate 11.5%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Share of late annual reports25%–50% · bankruptcy rate 10.6%1.2×
Audit opted outYes · bankruptcy rate 10.4%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Gross profit growth10%–30% · bankruptcy rate 4.5%0.51×
Negative equityNo · bankruptcy rate 5.1%0.58×
Loss for the yearNo · bankruptcy rate 5.3%0.60×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
32761747
Status
Active
Company type
Private limited company (ApS)
Founded
(16 years)
Address
c/o Grant Thornton, Lautrupsgade 11
2100 København Ø
Municipality
København
Industry
Anden distribution af medieindhold (603900)
Bankruptcies in the industry: Webportaler
Share capital
DKK 125k
Employees
6 (2018)
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Audit opted out
Yes

Warning signs

Annual reports filed late6 of 16
Missing annual reportNo
Negative equityNo
Equity ratio29.3%
Current ratio141%
Moves (last 2 years)1
CEO changes in total3
CEO's previous bankruptcies0
Other companies at the address158
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 8.0mDKK 6.2mDKK 5.7m
Net profitDKK 506kDKK -177kDKK -296k
EquityDKK 1.0mDKK 90kDKK 268k
Total assetsDKK 3.6mDKK 900kDKK 2.6m
CashDKK 275kDKK 303k–
Short-term debtDKK 2.5mDKK 810k–
Tax owedDKK 95k––
Avg. employees65–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Grant Thornton, Godkendt Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025194 Late
1 Jan 2024 – 31 Dec 2024197 Late
1 Jan 2023 – 31 Dec 2023184 Late
1 Jan 2022 – 31 Dec 2022188 Late
1 Jan 2021 – 31 Dec 2021185 Late
1 Jan 2020 – 31 Dec 2020199 Late
1 Jan 2019 – 31 Dec 2019175
1 Jan 2018 – 31 Dec 2018148
1 Jan 2017 – 31 Dec 2017116
1 Jan 2016 – 31 Dec 2016124
1 Jan 2015 – 31 Dec 2015123
1 Jan 2014 – 31 Dec 2014147
1 Jan 2013 – 31 Dec 2013151
1 Jan 2012 – 31 Dec 2012134
1 Jan 2011 – 31 Dec 2011149
14 Dec 2009 – 31 Dec 2010159

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOKlas Peter Larsson
CEOMichael Johannes Kølle
BoardMyles Anthony JohnsonCurrent
BoardChristopher John Joshua BaylissCurrent
BoardUlf Martin Henricson
BoardGustav Wilhelm Lagercrantz
BoardRoger Blanchette
BoardMark Duffell
BoardJohn Brims
BoardPeter Pak-Shum Yeung
Owner (100%)Otimizely Sweden Holdings ABCurrent
Owner (100%)Optimizely Group AB
AuditorGreen II ApS
AuditorGreen IV ApS
AuditorPRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderEPISERVER GROUP ABCurrent

The CEOs' other companies

Michael Johannes Kølle – 2 other companies

Address history (3 moves)

c/o Grant Thornton, Lautrupsgade 11, 2100 København Ø
c/o Grant Thornton, Stockholmsgade 45, 2100 København Ø
Njalsgade 23, 1., 2300 København S
Strandparksvej 15, 2900 Hellerup

Former names

Optimizely ApS – now
OPTIMIZELY ApS –
EPISERVER DENMARK ApS –

Employees per year

Number of employees at Optimizely ApS per year472011: 220112012: 420122013: 620132014: 620142015: 620152016: 720162017: 720172018: 62018

Other companies at the same address

Similar companies in København

Questions and answers about Optimizely ApS

Has Optimizely ApS gone bankrupt?

No, Optimizely ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Optimizely ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the auditor of Optimizely ApS?

Optimizely ApS most recently used Grant Thornton, Godkendt Revisionspartnerselskab.

When was Optimizely ApS founded?

Optimizely ApS was founded on 14 December 2009.

What is the equity of Optimizely ApS?

Equity was DKK 1.0m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.