Hello Retail ApS

CVR 32449743 · Private limited company (ApS) · Active · Medium risk

Hello Retail ApS is a Private limited company (ApS), founded on , based in København SV. The company is registered in the industry anden udgivelse af software. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 16 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK -13.9m and a net result of DKK -5.4m.

Bankruptcy risk for Hello Retail ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 75% of active Danish companies

Lowest riskHighest risk

Increases the risk

Equity ratio< -50% · bankruptcy rate 19.3%2.2×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Time at current address1 yrs · bankruptcy rate 14.0%1.6×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Number of CEOs0 · bankruptcy rate 12.7%1.4×

Reduces the risk

Published annual reports10+ · bankruptcy rate 3.0%0.35×
Gross profit growth0%–10% · bankruptcy rate 3.5%0.39×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×
Audit opted outNo · bankruptcy rate 4.8%0.55×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Registered owners4+ · bankruptcy rate 5.7%0.65×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
32449743
Status
Active
Company type
Private limited company (ApS)
Founded
(17 years)
Address
Nelson Mandelas Allé 12
2450 København SV
Municipality
København
Industry
Anden udgivelse af software (582900)
Bankruptcies in the industry: Anden udgivelse af software
Share capital
DKK 428k
Employees
24 (2018)
Auditor
EY Godkendt Revisionspartnerselskab
Audit opted out
No

Warning signs

Annual reports filed late0 of 16
Missing annual reportNo
Negative equityYes
Equity ratio-53.3%
Current ratio29%
Moves (last 2 years)1
CEO changes in total4
CEO's previous bankruptcies0
Other companies at the address1
Going-concern uncertaintyYes

Financials and key figures

Financial year20252024
Gross profitDKK 36.1mDKK 35.6m
Net profitDKK -5.4mDKK -6.0m
EquityDKK -13.9mDKK -8.5m
Total assetsDKK 26.0mDKK 25.5m
CashDKK 3.9m–
Short-term debtDKK 33.0m–
Avg. employees48–

Latest annual report: Reporting class B · auditor's statement: Revisionspåtegning · EY Godkendt Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025176
1 Jan 2024 – 31 Dec 2024182
1 Jan 2023 – 31 Dec 2023179
1 Jan 2022 – 31 Dec 2022179
1 Jan 2021 – 31 Dec 2021175
1 Jan 2020 – 31 Dec 2020151
1 Jan 2019 – 31 Dec 2019146
1 Jan 2018 – 31 Dec 2018149
1 Jan 2017 – 31 Dec 2017150
1 Jan 2016 – 31 Dec 2016150
1 Jan 2015 – 31 Dec 2015147
1 Jan 2014 – 31 Dec 2014149
1 Jan 2013 – 31 Dec 2013142
1 Jan 2012 – 31 Dec 2012154
1 Jan 2011 – 31 Dec 2011177
15 Sep 2009 – 31 Dec 2010108

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOTuncay Altun
CEOBrian Petersen
CEOFrank Clausen
BoardKasper Refskou JensenCurrent
BoardJesper Genter LohmannCurrent
BoardMads Riisager GustafsenCurrent
BoardClaus Højbjerg AndersenCurrent
BoardChristian Lindegaard Jepsen
BoardBrian Petersen
BoardNiels Henrik Rasmussen
BoardJesper Genter Lohmann
BoardNiels Henrik Rasmussen
BoardAllan Dam Nielsen
BoardTroels Møller Kjems
Owner (10%)KRJ HOLDING GENTOFTE ApSCurrent
Owner (10%)VÆKSTFONDENCurrent
Owner (33%)Dico Invest 3 K/SCurrent
Owner (10%)HIGH FIVE HOLDING ApSCurrent
Owner (10%)VÆKSTFONDEN
Owner (33%)NH RASMUSSEN HOLDING II ApS
Owner (20%)KRJ HOLDING GENTOFTE ApS
Owner (20%)HIGH FIVE HOLDING ApS
Owner (5%)MUNKELY CONSULTING ApS
Owner (20%)VÆKSTFONDEN
Owner (20%)DICO ApS
Owner (20%)NH RASMUSSEN HOLDING II ApS
Owner (15%)HIGH FIVE HOLDING ApS
Owner (15%)NH RASMUSSEN HOLDING II ApS
Owner (5%)NH RASMUSSEN HOLDING II ApS
AuditorEY Godkendt RevisionspartnerselskabCurrent
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderKasper Refskou JensenCurrent
FounderTuncay AltunCurrent
FounderBrian PetersenCurrent

The CEOs' other companies

Brian Petersen – 2 other companies

Frank Clausen – 4 other companies

Address history (5 moves)

Nelson Mandelas Allé 12, 2450 København SV
Skelbækgade 2, 3. tv, 1717 København V
Vesterbrogade 6D, 9., 1620 København V
Vesterbrogade 20, 1. tv, 1620 København V
Nørregade 6 bagh, 1165 København K
c/o Fruevej 29, Fruevej 29, 2870 Dyssegård

Former names

Hello Retail ApS – now
ADDWISH ApS –
GIFTMANAGER ApS –

Employees per year

Number of employees at Hello Retail ApS per year12242013: 1320132014: 1020142015: 1620152016: 1920162017: 1720172018: 242018

Other companies at the same address

Similar companies in København

Questions and answers about Hello Retail ApS

Has Hello Retail ApS gone bankrupt?

No, Hello Retail ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Hello Retail ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the auditor of Hello Retail ApS?

Hello Retail ApS most recently used EY Godkendt Revisionspartnerselskab.

When was Hello Retail ApS founded?

Hello Retail ApS was founded on 15 September 2009.

What is the equity of Hello Retail ApS?

Equity was DKK -13.9m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.