SWEET IMAGE ApS
CVR 32281036 · Private limited company (ApS) · Active · High risk
SWEET IMAGE ApS is a Private limited company (ApS), founded on , based in Helsingør. The company is registered in the industry engroshandel med sukker, chokolade og sukkervarer. Our model estimates a bankruptcy risk of 3.4% over the next 12 months, which is 2.4 times the average for Danish companies. 16 annual reports have been published, of which 3 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -615k and a net result of DKK -94k. CEO: Niklas Fog.
Bankruptcy risk for SWEET IMAGE ApS
2.4 × the average (1.41%) · higher risk than 88% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 32281036
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (17 years)
- Address
- Stjernegade 10
3000 Helsingør - Municipality
- Helsingør
- Industry
- Engroshandel med sukker, chokolade og sukkervarer (463600)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 125k
- Employees
- 6 (2018)
- Auditor
- Juul & Blicher
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 3 of 16 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -33.5% |
| Current ratio | 151% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 2 |
| Other companies at the address | 2 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 507k | DKK 326k |
| Net profit | DKK -94k | DKK -545k |
| Equity | DKK -615k | DKK -511k |
| Total assets | DKK 1.8m | DKK 1.7m |
| Cash | DKK 105k | – |
| Short-term debt | DKK 1.1m | – |
| Avg. employees | 1 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Juul & Blicher.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 182 | ||
| 1 Jan 2024 – 31 Dec 2024 | 181 | ||
| 1 Jan 2023 – 31 Dec 2023 | 180 | ||
| 1 Jan 2022 – 31 Dec 2022 | 153 | ||
| 1 Jan 2021 – 31 Dec 2021 | 185 | Late | |
| 1 Jan 2020 – 31 Dec 2020 | 172 | ||
| 1 Jan 2019 – 31 Dec 2019 | 247 | Late | |
| 1 Jan 2018 – 31 Dec 2018 | 141 | ||
| 1 Jan 2017 – 31 Dec 2017 | 157 | ||
| 1 Jan 2016 – 31 Dec 2016 | 151 | ||
| 1 Jan 2015 – 31 Dec 2015 | 141 | ||
| 1 Jan 2014 – 31 Dec 2014 | 162 | ||
| 1 Jan 2013 – 31 Dec 2013 | 168 | ||
| 1 Jan 2012 – 31 Dec 2012 | 161 | ||
| 1 Jan 2011 – 31 Dec 2011 | 166 | ||
| 1 Jul 2009 – 31 Dec 2010 | 324 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Niklas Fog | Current | |
| Owner (100%) | NRS HOLDING ApS | Current | |
| Auditor | TIMEVISION BRØNDBY GODKENDT REVISIONSAKTIESELSKAB | ||
| Auditor | Beierholm Godkendt Revisionspartnerselskab | ||
| Founder | Niklas Fog | Current | |
| Founder | JS HOLDING 2000 ApS | Current |
The CEOs' other companies
Niklas Fog – 5 other companies, of which 2 bankrupt
- NORDIC CAR COMPANY ApS Bankrupt 2 Mar 2006
- NORDIC CAR EUROPE HOLDING ApS Bankrupt 2 Mar 2006
- Enoteka Allinge ApS Active
- Helsingør Bryghus IVS Compulsorily dissolved
- NRS HOLDING ApS Active
Address history (3 moves)
| Stjernegade 10, 3000 Helsingør | |
| Stjernegade 10, 3000 Helsingør | |
| Stjernegade 32C, 3000 Helsingør | |
| Meinungsgade 8D, 2200 København N |
Former names
| SWEET IMAGE ApS | – now |
| STIELER SWEETS ApS | – |
Employees per year
Other companies at the same address
- ENERGY HELSINGØR ApS Bankrupt
- Helsingør Bryghus IVS Compulsorily dissolved
Similar companies in Helsingør
- Peter Beier International ApS Helsingør
- Poubelle ApS Hornbæk
- Profilkonfekt Grafisk IVS Kvistgård
- PS. Chokolade IVS Helsingør
- Chokologo ApS Kvistgård
- SALES 4 IVS Snekkersten
- FUD ApS Kvistgård
- PRESENTA DANMARK A/S Hornbæk
- REKLAMESLIK ApS Hornbæk
- NORDIC SALES TRADING ApS Kvistgård
Questions and answers about SWEET IMAGE ApS
Has SWEET IMAGE ApS gone bankrupt?
No, SWEET IMAGE ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of SWEET IMAGE ApS?
Our model estimates a bankruptcy risk of 3.4% over the next 12 months (high risk), which is 2.4 times the average for Danish companies.
Who is the CEO of SWEET IMAGE ApS?
Niklas Fog is the CEO of SWEET IMAGE ApS.
Who is the auditor of SWEET IMAGE ApS?
SWEET IMAGE ApS most recently used Juul & Blicher.
When was SWEET IMAGE ApS founded?
SWEET IMAGE ApS was founded on 1 July 2009.
What is the equity of SWEET IMAGE ApS?
Equity was DKK -615k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.