PRIMOREELS A/S

CVR 31933692 · Public limited company (A/S) · Active · Low risk

PRIMOREELS A/S is a Public limited company (A/S), founded on , based in Vipperød. The company is registered in the industry forarbejdning og færdigbehandling af plastprodukter. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.0 times the average for Danish companies. 17 annual reports have been published, of which 4 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 21.0m and a net result of DKK 3.4m. CEO: Henrik Sahlberg.

Bankruptcy risk for PRIMOREELS A/S

0.1%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 27% of active Danish companies

Lowest riskHighest risk

Increases the risk

CEO's previous bankruptcies1 · bankruptcy rate 14.2%1.6×
Other companies at the same address20–100 · bankruptcy rate 10.2%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
31933692
Status
Active
Company type
Public limited company (A/S)
Founded
(17 years)
Address
Skimmedevej 10
4390 Vipperød
Municipality
Holbæk
Industry
Forarbejdning og færdigbehandling af plastprodukter (222500)
Bankruptcies in the industry: Fremstilling af andre plastprodukter
Share capital
DKK 500k
Employees
13 (2018)
Auditor
PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB
Audit opted out
No

Warning signs

Annual reports filed late4 of 17
Missing annual reportNo
Negative equityNo
Equity ratio76.7%
Current ratio524%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies1
Other companies at the address22
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 12.8mDKK 9.2mDKK 8.3m
Net profitDKK 3.4mDKK 1.7mDKK 3.7m
EquityDKK 21.0mDKK 19.5mDKK 19.9m
Total assetsDKK 27.3mDKK 29.1mDKK 29.9m
CashDKK 7.5mDKK 842k–
Short-term debtDKK 3.8mDKK 5.6m–
Tax owedDKK 414k––
Avg. employees77–

Latest annual report: Reporting class B · auditor's statement: Revisionspåtegning · PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025152
1 Jan 2024 – 31 Dec 2024181
1 Jan 2023 – 31 Dec 2023169
1 Jan 2022 – 31 Dec 2022181
1 Jan 2021 – 31 Dec 2021189 Late
1 Jan 2020 – 31 Dec 2020190 Late
1 Jan 2019 – 31 Dec 2019210 Late
1 Jan 2018 – 31 Dec 2018162
1 Jan 2017 – 31 Dec 2017165
1 Jan 2016 – 31 Dec 2016164
1 Jan 2015 – 31 Dec 2015155
1 Jan 2014 – 31 Dec 2014162
1 Jan 2013 – 31 Dec 2013128
1 Jan 2012 – 31 Dec 2012164
1 Jan 2011 – 31 Dec 2011183
1 Jan 2010 – 31 Dec 2010187 Late
30 Dec 2008 – 31 Dec 2009167

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOHenrik SahlbergCurrent
BoardHenrik SahlbergCurrent
BoardNiels Christian HenriksenCurrent
BoardLars HenriksenCurrent
BoardHasse Bjørn RasmussenCurrent
BoardTorben Brunhøj Andersen
BoardKlaus Elkjær Rasmussen
BoardHasse Bjørn Rasmussen
BoardLars Henriksen
Owner (5%)Birte KoedCurrent
Owner (20%)HBR INVEST ApSCurrent
Owner (25%)LRH Holding 2017 ApSCurrent
Owner (10%)HS Holding 2017 ApSCurrent
Owner (20%)NCH Holding 2017 ApSCurrent
Owner (25%)Lars Henriksen
Owner (10%)Henrik Sahlberg
Owner (20%)Niels Christian Henriksen
Owner (67%)Primoreels Holding ApS
AuditorPRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKABCurrent
AuditorDET FØLSOMME ApS
AuditorPRICEWATERHOUSECOOPERS SERVICES STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorPRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderHenrik SahlbergCurrent
FounderLars HenriksenCurrent
FounderJørgen HenriksenCurrent
FounderNiels Christian HenriksenCurrent
FounderBirte KoedCurrent

The CEOs' other companies

Henrik Sahlberg – 2 other companies, of which 1 bankrupt

Address history (2 moves)

Skimmedevej 10, 4390 Vipperød
Skimmedevej 10, 4390 Vipperød
Østerled 24, 4300 Holbæk

Former names

PRIMOREELS A/S – now
PRIMOREELS ApS –

Employees per year

Number of employees at PRIMOREELS A/S per year7132011: 420112012: 420122013: 620132014: 620142015: 820152016: 1020162017: 1220172018: 132018

Other companies at the same address

Similar companies in Holbæk

Questions and answers about PRIMOREELS A/S

Has PRIMOREELS A/S gone bankrupt?

No, PRIMOREELS A/S is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of PRIMOREELS A/S?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of PRIMOREELS A/S?

Henrik Sahlberg is the CEO of PRIMOREELS A/S.

Who is the auditor of PRIMOREELS A/S?

PRIMOREELS A/S most recently used PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB.

When was PRIMOREELS A/S founded?

PRIMOREELS A/S was founded on 30 December 2008.

What is the equity of PRIMOREELS A/S?

Equity was DKK 21.0m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.