GULDSMED SUREL ApS

CVR 31363470 · Private limited company (ApS) · Active · Low risk

GULDSMED SUREL ApS is a Private limited company (ApS), founded on , based in Odense C. The company is registered in the industry detailhandel med ure og smykker. Our model estimates a bankruptcy risk of 0.9% over the next 12 months, which is 0.6 times the average for Danish companies. 18 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (30 Apr 2025) shows equity of DKK 2.0m and a net result of DKK -141k. CEO: Annette Hoppe Surel.

Bankruptcy risk for GULDSMED SUREL ApS

0.9%
probability of bankruptcy within 12 months
Low risk

0.6 × the average (1.41%) · higher risk than 70% of active Danish companies

Lowest riskHighest risk

Increases the risk

Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Annual reports filed late2 · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×
Loss for the yearYes · bankruptcy rate 10.3%1.2×
Employees (latest year)5–10 · bankruptcy rate 10.1%1.2×

Reduces the risk

Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Negative equityNo · bankruptcy rate 5.1%0.58×
Current ratio150%–200% · bankruptcy rate 5.4%0.61×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
31363470
Status
Active
Company type
Private limited company (ApS)
Founded
(18 years)
Address
Vestergade 34
5000 Odense C
Municipality
Odense
Industry
Detailhandel med ure og smykker (477700)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 500k
Employees
7 (2018)
Auditor
PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab
Audit opted out
Yes

Warning signs

Annual reports filed late2 of 18
Missing annual reportNo
Negative equityNo
Equity ratio35.1%
Current ratio152%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address3
Going-concern uncertaintyYes

Financials and key figures

Financial year20252024
Gross profitDKK 1.6mDKK 892k
Net profitDKK -141kDKK -850k
EquityDKK 2.0mDKK 2.1m
Total assetsDKK 5.6mDKK 7.0m
CashDKK 501k–
Short-term debtDKK 3.5m–
Avg. employees5–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 May 2024 – 30 Apr 2025156
1 May 2023 – 30 Apr 2024184 Late
1 May 2022 – 30 Apr 2023186 Late
1 May 2021 – 30 Apr 2022158
1 May 2020 – 30 Apr 2021160
1 May 2019 – 30 Apr 202067
1 May 2018 – 30 Apr 2019153
1 May 2017 – 30 Apr 2018155
1 May 2016 – 30 Apr 2017156
1 May 2015 – 30 Apr 2016143
1 May 2014 – 30 Apr 2015153
1 May 2013 – 30 Apr 2014145
1 May 2012 – 30 Apr 2013148
1 May 2011 – 30 Apr 2012142
1 May 2010 – 30 Apr 2011136
1 May 2009 – 30 Apr 2010159
1 May 2008 – 30 Apr 2009154
1 May 2007 – 30 Apr 2008148

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOAnnette Hoppe SurelCurrent
BoardAnnette Hoppe Surel
BoardLiss Edel Henny Hoppe Surel
BoardIben Lindhardt Fechtenburg
BoardErik Stærmose Jenlev
BoardErik Stærmose Jenlev
BoardHelene Jeanett Surel Jenlev
Owner (100%)GULDSMED SUREL HOLDING ApSCurrent
AuditorPRICEWATERHOUSECOOPERS SERVICES STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorPRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderGULDSMED SUREL HOLDING ApSCurrent

The CEOs' other companies

Annette Hoppe Surel – 3 other companies

Address history (0 moves)

Vestergade 34, 5000 Odense C

Former names

GULDSMED SUREL ApS – now
GULDSMED SUREL A/S –

Employees per year

Number of employees at GULDSMED SUREL ApS per year5102011: 920112012: 920122013: 920132014: 820142015: 1020152016: 920162017: 720172018: 72018

Other companies at the same address

Similar companies in Odense

Questions and answers about GULDSMED SUREL ApS

Has GULDSMED SUREL ApS gone bankrupt?

No, GULDSMED SUREL ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of GULDSMED SUREL ApS?

Our model estimates a bankruptcy risk of 0.9% over the next 12 months (low risk), which is 0.6 times the average for Danish companies.

Who is the CEO of GULDSMED SUREL ApS?

Annette Hoppe Surel is the CEO of GULDSMED SUREL ApS.

Who is the auditor of GULDSMED SUREL ApS?

GULDSMED SUREL ApS most recently used PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab.

When was GULDSMED SUREL ApS founded?

GULDSMED SUREL ApS was founded on 13 March 2008.

What is the equity of GULDSMED SUREL ApS?

Equity was DKK 2.0m according to the annual report for the period ending 30 April 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.