SMERTEFRI FØDSEL ApS

CVR 31151260 · Private limited company (ApS) · Active · Low risk

SMERTEFRI FØDSEL ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry sundhedspleje, hjemmesygepleje, jordemoderaktiviteter mv.. Our model estimates a bankruptcy risk of 0.9% over the next 12 months, which is 0.6 times the average for Danish companies. 18 annual reports have been published, of which 4 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -120k and a net result of DKK 68k. CEO: Anja Bay Pedersen.

Bankruptcy risk for SMERTEFRI FØDSEL ApS

0.9%
probability of bankruptcy within 12 months
Low risk

0.6 × the average (1.41%) · higher risk than 70% of active Danish companies

Lowest riskHighest risk

Increases the risk

Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Time at current address0.5–1 yrs · bankruptcy rate 16.5%1.9×
Equity ratio-50%–0% · bankruptcy rate 14.8%1.7×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Share of late annual reports25%–50% · bankruptcy rate 10.6%1.2×
Audit opted outYes · bankruptcy rate 10.4%1.2×

Reduces the risk

Published annual reports10+ · bankruptcy rate 3.0%0.35×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
31151260
Status
Active
Company type
Private limited company (ApS)
Founded
(18 years)
Address
Strandgade 36, 1.
1401 København K
Municipality
København
Industry
Sundhedspleje, hjemmesygepleje, jordemoderaktiviteter mv. (869400)
Bankruptcies in the industry: Webportaler
Share capital
DKK 125k
Employees
1 (2018)
Auditor
MBA STATSAUTORISERET REVISIONSANPARTSSELSKAB
Audit opted out
Yes

Warning signs

Annual reports filed late6 of 18
Missing annual reportNo
Negative equityYes
Equity ratio-22.6%
Current ratio21%
Moves (last 2 years)1
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address28
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 667kDKK 1.2mDKK 1.4m
Net profitDKK 68kDKK -249kDKK -278k
EquityDKK -120kDKK -187kDKK 62k
Total assetsDKK 530kDKK 491kDKK 698k
CashDKK 106kDKK 120k–
Short-term debtDKK 650kDKK 679k–
Avg. employees33–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · MBA STATSAUTORISERET REVISIONSANPARTSSELSKAB.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025183
1 Jan 2024 – 31 Dec 2024180
1 Jan 2023 – 31 Dec 2023187 Late
1 Jan 2022 – 31 Dec 2022183
1 Jan 2021 – 31 Dec 2021185 Late
1 Jan 2020 – 31 Dec 2020167
1 Jan 2019 – 31 Dec 2019244 Late
1 Jan 2018 – 31 Dec 2018162
1 Jan 2017 – 31 Dec 2017157
1 Jan 2016 – 31 Dec 2016159
1 Jan 2015 – 31 Dec 2015155
1 Jan 2014 – 31 Dec 2014170
1 Jan 2013 – 31 Dec 2013185 Late
1 Jan 2012 – 31 Dec 2012169
1 Jan 2011 – 31 Dec 2011171
1 Jan 2010 – 31 Dec 2010170
1 Jan 2009 – 31 Dec 2009153
13 Dec 2007 – 31 Dec 2008148

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOAnja Bay PedersenCurrent
Owner (100%)Smertefri Fødsel Holding ApSCurrent
Owner (100%)Anja Bay Pedersen
AuditorHallerup og Co. I/S
AuditorMBA STATSAUTORISERET REVISIONSANPARTSSELSKAB
FounderAnja Bay PedersenCurrent

The CEOs' other companies

Anja Bay Pedersen – 1 other companies

Address history (4 moves)

Strandgade 36, 1., 1401 København K
Strandgade 36, st., 1401 København K
c/o Studio Anja Bay, Strandgade 36D, 3., 1401 København K
Oehlenschlægersgade 43, 3. tv, 1663 København V
Vestergade 10B, 1., 1456 København K

Former names

SMERTEFRI FØDSEL ApS – now
TEXT & CO. ApS –
BAY KOMMUNIKATION ApS –

Employees per year

Number of employees at SMERTEFRI FØDSEL ApS per year122011: 120112012: 120122013: 220132014: 220142015: 020152016: 220162017: 220172018: 12018

Other companies at the same address

Similar companies in København

Questions and answers about SMERTEFRI FØDSEL ApS

Has SMERTEFRI FØDSEL ApS gone bankrupt?

No, SMERTEFRI FØDSEL ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of SMERTEFRI FØDSEL ApS?

Our model estimates a bankruptcy risk of 0.9% over the next 12 months (low risk), which is 0.6 times the average for Danish companies.

Who is the CEO of SMERTEFRI FØDSEL ApS?

Anja Bay Pedersen is the CEO of SMERTEFRI FØDSEL ApS.

Who is the auditor of SMERTEFRI FØDSEL ApS?

SMERTEFRI FØDSEL ApS most recently used MBA STATSAUTORISERET REVISIONSANPARTSSELSKAB.

When was SMERTEFRI FØDSEL ApS founded?

SMERTEFRI FØDSEL ApS was founded on 13 December 2007.

What is the equity of SMERTEFRI FØDSEL ApS?

Equity was DKK -120k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.