REFLEKSION ApS
CVR 30577876 · Private limited company (ApS) · Active · Low risk
REFLEKSION ApS is a Private limited company (ApS), founded on , based in Viborg. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.2% over the next 12 months, which is 0.1 times the average for Danish companies. 18 annual reports have been published. The latest annual report (30 Sep 2025) shows equity of DKK 217k and a net result of DKK 73k. CEO: Susanne Lund Abildtrup.
Bankruptcy risk for REFLEKSION ApS
0.1 × the average (1.41%) · higher risk than 44% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 30577876
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (19 years)
- Address
- Benediktevej 44
8800 Viborg - Municipality
- Viborg
- Industry
- Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer - Share capital
- DKK 125k
- Employees
- 4 (2018)
- Auditor
- Ullits & Winther, Statsautoriseret Revisionspartnerselskab
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 18 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 38.7% |
| Current ratio | 116% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 2 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 0 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 1.0m | DKK 1.0m |
| Net profit | DKK 73k | DKK 21k |
| Equity | DKK 217k | DKK 144k |
| Total assets | DKK 560k | DKK 585k |
| Cash | DKK 49k | – |
| Short-term debt | DKK 311k | – |
| Tax owed | DKK 6,084 | – |
| Avg. employees | 2 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Ullits & Winther, Statsautoriseret Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Oct 2024 – 30 Sep 2025 | 133 | ||
| 1 Oct 2023 – 30 Sep 2024 | 74 | ||
| 1 Oct 2022 – 30 Sep 2023 | 58 | ||
| 1 Oct 2021 – 30 Sep 2022 | 82 | ||
| 1 Oct 2020 – 30 Sep 2021 | 104 | ||
| 1 Oct 2019 – 30 Sep 2020 | 146 | ||
| 1 Oct 2018 – 30 Sep 2019 | 112 | ||
| 1 Oct 2017 – 30 Sep 2018 | 165 | ||
| 1 Oct 2016 – 30 Sep 2017 | 128 | ||
| 1 Oct 2015 – 30 Sep 2016 | 180 | ||
| 1 Oct 2014 – 30 Sep 2015 | 71 | ||
| 1 Oct 2013 – 30 Sep 2014 | 84 | ||
| 1 Oct 2012 – 30 Sep 2013 | 122 | ||
| 1 Oct 2011 – 30 Sep 2012 | 156 | ||
| 1 Oct 2010 – 30 Sep 2011 | 167 | ||
| 1 Oct 2009 – 30 Sep 2010 | 123 | ||
| 1 Oct 2008 – 30 Sep 2009 | 166 | ||
| 1 Apr 2007 – 30 Sep 2008 | 145 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Susanne Lund Abildtrup | Current | |
| CEO | Birgitte Erndorf Olesen | ||
| Board | Peter Lund Abildtrup | Current | |
| Board | Susanne Lund Abildtrup | Current | |
| Board | Jess Hasselager Petersen | ||
| Board | Niels Færch | ||
| Board | Niels Ole Asbjørn Schwartz Pedersen | ||
| Board | Birgitte Erndorf Olesen | ||
| Board | Sussi Lone Gantzhorn Meinved | ||
| Owner (100%) | Peter Lund Abildtrup | Current | |
| Auditor | Lundvej 20 ApS | ||
| Auditor | Ullits & Winther Statsautoriserederevisorer I/S | ||
| Founder | Peter Lund Abildtrup | Current | |
| Founder | Birgitte Erndorf Olesen | Current |
The CEOs' other companies
Susanne Lund Abildtrup – 1 other companies
- Tjekdetlige.dk ApS Compulsorily dissolved
Birgitte Erndorf Olesen – 4 other companies, of which 2 bankrupt
- ERNDORF OLESEN EJENDOMME ApS Bankrupt 10 Apr 2025
- PEO af 20. maj 2022 ApS Bankrupt 24 May 2022
- A/S NR. 2 AF 02.01.2001. Opløst
- POUL-ERIK OLESEN HOLDING ApS Fusioneret
Address history (3 moves)
| Benediktevej 44, 8800 Viborg | |
| Lundborgvej 13, 8800 Viborg | |
| Læsøvej 11, 8800 Viborg | |
| Gravene 9, 1. tv, 8800 Viborg |
Employees per year
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Questions and answers about REFLEKSION ApS
Has REFLEKSION ApS gone bankrupt?
No, REFLEKSION ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of REFLEKSION ApS?
Our model estimates a bankruptcy risk of 0.2% over the next 12 months (low risk), which is 0.1 times the average for Danish companies.
Who is the CEO of REFLEKSION ApS?
Susanne Lund Abildtrup is the CEO of REFLEKSION ApS.
Who is the auditor of REFLEKSION ApS?
REFLEKSION ApS most recently used Ullits & Winther, Statsautoriseret Revisionspartnerselskab.
When was REFLEKSION ApS founded?
REFLEKSION ApS was founded on 1 April 2007.
What is the equity of REFLEKSION ApS?
Equity was DKK 217k according to the annual report for the period ending 30 September 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.