Adtraction A/S

CVR 30545532 · Public limited company (A/S) · Active · Low risk

Adtraction A/S is a Public limited company (A/S), founded on , based in Aarhus C. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.0% over the next 12 months, which is 0.0 times the average for Danish companies. 18 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 13.5m and a net result of DKK 12.6m. CEO: Emma Isabell Sellén.

Bankruptcy risk for Adtraction A/S

0.0%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 18% of active Danish companies

Lowest riskHighest risk

Increases the risk

Annual reports filed late1 · bankruptcy rate 11.3%1.3×
Time since new CEO2–5 yrs · bankruptcy rate 10.8%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Gross profit growth-10%–0% · bankruptcy rate 4.3%0.49×
Company typeA/S · bankruptcy rate 4.4%0.50×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
30545532
Status
Active
Company type
Public limited company (A/S)
Founded
(19 years)
Address
Rosenkrantzgade 23, 2.
8000 Aarhus C
Municipality
Aarhus
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 550k
Employees
47 (2018)
Auditor
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB
Audit opted out
No

Warning signs

Annual reports filed late1 of 18
Missing annual reportNo
Negative equityNo
Equity ratio52.1%
Current ratio209%
Moves (last 2 years)0
CEO changes in total3
CEO's previous bankruptcies0
Other companies at the address13
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 30.5mDKK 32.9mDKK 33.9m
Net profitDKK 12.6mDKK 14.1mDKK 15.7m
EquityDKK 13.5mDKK 22.3mDKK 17.6m
Total assetsDKK 25.9mDKK 39.8mDKK 53.1m
CashDKK 2.0mDKK 2.0m–
Short-term debtDKK 12.4mDKK 17.5m–
Tax owedDKK 432kDKK 1.2m–
Avg. employees2023–

Latest annual report: Reporting class B · auditor's statement: Revisionspåtegning · Deloitte Statsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202554
1 Jan 2024 – 31 Dec 202479
1 Jan 2023 – 31 Dec 2023113
1 Jan 2022 – 31 Dec 2022142
1 Jan 2021 – 31 Dec 2021124
1 Jan 2020 – 31 Dec 2020179
1 Jan 2019 – 31 Dec 2019196 Late
1 Jan 2018 – 31 Dec 2018162
1 Jan 2017 – 31 Dec 2017151
1 Jan 2016 – 31 Dec 2016163
1 Jan 2015 – 31 Dec 2015161
1 Jan 2014 – 31 Dec 2014141
1 Jan 2013 – 31 Dec 2013162
1 Jan 2012 – 31 Dec 2012161
1 Jan 2011 – 31 Dec 2011163
1 Oct 2009 – 30 Sep 2010152
1 Oct 2008 – 30 Sep 2009113
1 May 2007 – 30 Sep 200883

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOEmma Isabell SellénCurrent
CEOCasper Grud
CEOØystein Åsebø
BoardMarkus Joakim BjernvallCurrent
BoardSimon Fredrik GustafsonCurrent
BoardEmma Isabell SellénCurrent
BoardØystein Åsebø
BoardRikke Bech Nygaard
BoardCasper Grud
BoardJesper Grøndahl Hviid
BoardNiels Christian Grud
Owner (100%)Adtraction ABCurrent
Owner (50%)Casper Grud
Owner (50%)Øystein Åsebø
Owner (50%)25. MAJ HOLDING ApS
Owner (50%)Lyngør Holding ApS
Owner (67%)25. MAJ HOLDING ApS
Owner (20%)Lyngør Holding ApS
Owner (100%)Adtraction Group AB
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKABCurrent
AuditorBeierholm Godkendt Revisionspartnerselskab
Founder25. MAJ HOLDING ApSCurrent
FounderLyngør Holding ApSCurrent

The CEOs' other companies

Emma Isabell Sellén – 1 other companies

Casper Grud – 6 other companies

Øystein Åsebø – 1 other companies

Address history (3 moves)

Rosenkrantzgade 23, 2., 8000 Aarhus C
Rosenkrantzgade 23, 2., 8000 Aarhus C
Søndergade 10, 2., 8000 Aarhus C
Sjællandsgade 51B, st., 8000 Århus C

Former names

Adtraction A/S – now
ADSERVICE A/S –
ADSERVICE MEDIA A/S –
ADSERVICE MEDIA ApS –

Employees per year

Number of employees at Adtraction A/S per year24472011: 1020112012: 820122013: 1720132014: 1920142015: 2620152016: 3520162017: 4420172018: 472018

Other companies at the same address

Similar companies in Aarhus

Questions and answers about Adtraction A/S

Has Adtraction A/S gone bankrupt?

No, Adtraction A/S is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Adtraction A/S?

Our model estimates a bankruptcy risk of 0.0% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of Adtraction A/S?

Emma Isabell Sellén is the CEO of Adtraction A/S.

Who is the auditor of Adtraction A/S?

Adtraction A/S most recently used DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB.

When was Adtraction A/S founded?

Adtraction A/S was founded on 1 May 2007.

What is the equity of Adtraction A/S?

Equity was DKK 13.5m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.