ATTENTION PRODUCTION ApS
CVR 29974187 · Private limited company (ApS) · Active · Low risk
ATTENTION PRODUCTION ApS is a Private limited company (ApS), founded on , based in Roskilde. The company is registered in the industry anden specialiseret engroshandel i.a.n.. Our model estimates a bankruptcy risk of 0.0% over the next 12 months, which is 0.0 times the average for Danish companies. 19 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 9.4m and a net result of DKK 4.0m. CEO: Jesper Kolind Poulsen Lassen, Henrik Madsen.
Bankruptcy risk for ATTENTION PRODUCTION ApS
0.0 × the average (1.41%) · higher risk than 6% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 29974187
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (20 years)
- Address
- Langebjergvænget 11
4000 Roskilde - Municipality
- Roskilde
- Industry
- Anden specialiseret engroshandel i.a.n. (468900)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 130k
- Auditor
- Beierholm Godkendt Revisionspartnerselskab
- Audit opted out
- No
Warning signs
| Annual reports filed late | 1 of 19 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 68.5% |
| Current ratio | 317% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 1 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 2 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 5.5m | DKK 4.5m | DKK 4.7m |
| Net profit | DKK 4.0m | DKK 3.6m | DKK 3.6m |
| Equity | DKK 9.4m | DKK 8.4m | DKK 7.9m |
| Total assets | DKK 13.7m | DKK 14.3m | DKK 12.0m |
| Cash | DKK 3.0m | DKK 1.3m | – |
| Short-term debt | DKK 4.3m | DKK 5.9m | – |
| Tax owed | DKK 607k | DKK 583k | – |
| Avg. employees | 0 | 0 | – |
Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Beierholm.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 176 | ||
| 1 Jan 2024 – 31 Dec 2024 | 176 | ||
| 1 Jan 2023 – 31 Dec 2023 | 176 | ||
| 1 Jan 2022 – 31 Dec 2022 | 173 | ||
| 1 Jan 2021 – 31 Dec 2021 | 158 | ||
| 1 Jan 2020 – 31 Dec 2020 | 179 | ||
| 1 Jan 2019 – 31 Dec 2019 | 184 | Late | |
| 1 Jan 2018 – 31 Dec 2018 | 170 | ||
| 1 Jan 2017 – 31 Dec 2017 | 166 | ||
| 1 Jan 2016 – 31 Dec 2016 | 111 | ||
| 1 Jan 2015 – 31 Dec 2015 | 98 | ||
| 1 Jan 2014 – 31 Dec 2014 | 98 | ||
| 1 Jan 2013 – 31 Dec 2013 | 90 | ||
| 1 Jan 2012 – 31 Dec 2012 | 101 | ||
| 1 Jan 2011 – 31 Dec 2011 | 122 | ||
| 1 Jan 2010 – 31 Dec 2010 | 107 | ||
| 1 Jan 2009 – 31 Dec 2009 | 89 | ||
| 1 Jan 2008 – 31 Dec 2008 | 89 | ||
| 17 Oct 2006 – 31 Dec 2007 | 92 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Jesper Kolind Poulsen Lassen | Current | |
| CEO | Henrik Madsen | Current | |
| Board | Henrik Jeppesen | ||
| Board | Jan Hammer | ||
| Board | Alistair David Morton | ||
| Board | Peter Minor | ||
| Board | Jesper Kolind Poulsen Lassen | ||
| Board | Henrik Madsen | ||
| Board | Johan Martin Pråme | ||
| Board | Jan Hammer | ||
| Owner (50%) | HELOMA ApS | Current | |
| Owner (50%) | JESPER KOLIND LASSEN HOLDING ApS | Current | |
| Owner (25%) | HELOMA ApS | ||
| Owner (25%) | JESPER KOLIND LASSEN HOLDING ApS | ||
| Owner (50%) | ATTENTION HOLDING II ApS | ||
| Owner (100%) | ATTENTION HOLDING II ApS | ||
| Auditor | Beierholm Godkendt Revisionspartnerselskab | Current | |
| Auditor | BEIERHOLM, STATSAUTORISERET REVISIONSAKTIESELSKAB | ||
| Founder | JEPPETOFT HOLDING ApS | Current | |
| Founder | HELOMA ApS | Current | |
| Founder | JESPER KOLIND LASSEN HOLDING ApS | Current |
The CEOs' other companies
Jesper Kolind Poulsen Lassen – 8 other companies, of which 2 bankrupt
- ATTENTION DESIGN ApS Bankrupt 11 Mar 2019
- MUNIN ApS Bankrupt 15 May 2018
- ATTENTION HOLDING ApS Active
- JESPER KOLIND LASSEN HOLDING ApS Active
- LM PROJECTS ApS Active
- MS 2018 ApS Active
- NEPTUN PLAST A/S Fusioneret
- SVEDAN INDUSTRI KØLEANLÆG A/S Opløst
Henrik Madsen – 7 other companies, of which 3 bankrupt
- ATTENTION DESIGN ApS Bankrupt 11 Mar 2019
- Next11 New Holdco ApS Bankrupt 11 Jun 2026
- Next11 Technologies ApS Bankrupt 19 May 2026
- ATTENTION HOLDING ApS Active
- ATTENTION HOLDING II ApS Active
- HELOMA ApS Active
- LM PROJECTS ApS Active
Address history (2 moves)
| Langebjergvænget 11, 4000 Roskilde | |
| Vedelsgade 7, 2., 4180 Sorø | |
| Vedelsgade 7, 2., 4180 Sorø |
Former names
| ATTENTION PRODUCTION ApS | – now |
| PROZUP ApS | – |
Other companies at the same address
- Selskabet af 13. august 2019 ApS Bankrupt
- LM PROJECTS ApS Active
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Questions and answers about ATTENTION PRODUCTION ApS
Has ATTENTION PRODUCTION ApS gone bankrupt?
No, ATTENTION PRODUCTION ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of ATTENTION PRODUCTION ApS?
Our model estimates a bankruptcy risk of 0.0% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.
Who is the CEO of ATTENTION PRODUCTION ApS?
Jesper Kolind Poulsen Lassen, Henrik Madsen are the CEOs of ATTENTION PRODUCTION ApS.
Who is the auditor of ATTENTION PRODUCTION ApS?
ATTENTION PRODUCTION ApS most recently used Beierholm Godkendt Revisionspartnerselskab.
When was ATTENTION PRODUCTION ApS founded?
ATTENTION PRODUCTION ApS was founded on 17 October 2006.
What is the equity of ATTENTION PRODUCTION ApS?
Equity was DKK 9.4m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.