PLAY FOR LIFE ApS
CVR 29690987 · Private limited company (ApS) · Active · Low risk
PLAY FOR LIFE ApS is a Private limited company (ApS), founded on , based in København NV. The company is registered in the industry engroshandel med andre husholdningsartikler i.a.n.. Our model estimates a bankruptcy risk of 0.0% over the next 12 months, which is 0.0 times the average for Danish companies. 19 annual reports have been published, of which 3 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 16.9m and a net result of DKK 1.2m. CEO: Stinne Fruelund.
Bankruptcy risk for PLAY FOR LIFE ApS
0.0 × the average (1.41%) · higher risk than 6% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 29690987
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (20 years)
- Address
- Dalmosevej 26
2400 København NV - Municipality
- København
- Industry
- Engroshandel med andre husholdningsartikler i.a.n. (464990)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 126k
- Employees
- 5 (2018)
- Auditor
- BUUS JENSEN I/S STATSAUTORISEREDE REVISORER
- Audit opted out
- No
Warning signs
| Annual reports filed late | 3 of 19 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 90.6% |
| Current ratio | 1,057% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 2 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 3.1m | DKK 3.3m | DKK 6.4m |
| Net profit | DKK 1.2m | DKK 1.1m | DKK 3.6m |
| Equity | DKK 16.9m | DKK 20.7m | DKK 19.6m |
| Total assets | DKK 18.6m | DKK 24.4m | DKK 26.5m |
| Cash | DKK 5.0m | DKK 5.8m | – |
| Short-term debt | DKK 1.7m | DKK 3.7m | – |
| Avg. employees | 3 | 3 | – |
Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · BUUS JENSEN, Statsautoriserede revisorer.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 181 | ||
| 1 Jan 2024 – 31 Dec 2024 | 181 | ||
| 1 Jan 2023 – 31 Dec 2023 | 186 | Late | |
| 1 Jan 2022 – 31 Dec 2022 | 198 | Late | |
| 1 Jan 2021 – 31 Dec 2021 | 180 | ||
| 1 Jan 2020 – 31 Dec 2020 | 174 | ||
| 1 Jan 2019 – 31 Dec 2019 | 248 | Late | |
| 1 Jan 2018 – 31 Dec 2018 | 172 | ||
| 1 Jan 2017 – 31 Dec 2017 | 163 | ||
| 1 Jan 2016 – 31 Dec 2016 | 167 | ||
| 1 Jan 2015 – 31 Dec 2015 | 155 | ||
| 1 Jan 2014 – 31 Dec 2014 | 156 | ||
| 1 Jan 2013 – 31 Dec 2013 | 159 | ||
| 1 Jan 2012 – 31 Dec 2012 | 149 | ||
| 1 Jan 2011 – 31 Dec 2011 | 177 | ||
| 1 Jan 2010 – 31 Dec 2010 | 165 | ||
| 1 Jan 2009 – 31 Dec 2009 | 167 | ||
| 1 Jan 2008 – 31 Dec 2008 | 162 | ||
| 19 Jul 2006 – 31 Dec 2007 | 135 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Stinne Fruelund | Current | |
| Owner (100%) | Super Toy Woman ApS | Current | |
| Owner (100%) | Stinne Fruelund | ||
| Auditor | BUUS JENSEN I/S STATSAUTORISEREDE REVISORER | Current | |
| Auditor | Investeringsselskabet af 20. september 2008 ApS | ||
| Founder | Stinne Fruelund | Current |
The CEOs' other companies
Stinne Fruelund – 2 other companies
- MINI HORN ApS Fusioneret
- Super Toy Woman ApS Active
Address history (2 moves)
| Dalmosevej 26, 2400 København NV | |
| Haderslevgade 22, st., 1671 København V | |
| c/o Stinne Fruelund, Stenderupgade 3, 4. th, 1738 København V |
Employees per year
Other companies at the same address
- MINI HORN ApS Fusioneret
- Super Toy Woman ApS Active
Similar companies in København
- Van Zilver DK ApS København Ø
- Nordd Living ApS København S
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- Munzur Group ApS Valby
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- Mysoda Scandinavia ApS Hellerup
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- i´llless ApS Valby
- Sebnini DK ApS København K
- ZURU Denmark ApS København Ø
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Questions and answers about PLAY FOR LIFE ApS
Has PLAY FOR LIFE ApS gone bankrupt?
No, PLAY FOR LIFE ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of PLAY FOR LIFE ApS?
Our model estimates a bankruptcy risk of 0.0% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.
Who is the CEO of PLAY FOR LIFE ApS?
Stinne Fruelund is the CEO of PLAY FOR LIFE ApS.
Who is the auditor of PLAY FOR LIFE ApS?
PLAY FOR LIFE ApS most recently used BUUS JENSEN I/S STATSAUTORISEREDE REVISORER.
When was PLAY FOR LIFE ApS founded?
PLAY FOR LIFE ApS was founded on 19 July 2006.
What is the equity of PLAY FOR LIFE ApS?
Equity was DKK 16.9m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.