MSG HOLDING ApS
CVR 29214220 · Private limited company (ApS) · Active · Low risk
MSG HOLDING ApS is a Private limited company (ApS), founded on , based in Herning. The company is registered in the industry virksomhedsrådgivning og anden ledelsesrådgivning. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.0 times the average for Danish companies. 20 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 150k and a net result of DKK -17k. CEO: Michael Steensgaard Gade.
Bankruptcy risk for MSG HOLDING ApS
0.0 × the average (1.41%) · higher risk than 33% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 29214220
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (20 years)
- Address
- c/o Michael Steensgaard Gade, Vestertorp 38
7400 Herning - Municipality
- Herning
- Industry
- Virksomhedsrådgivning og anden ledelsesrådgivning (702000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse - Share capital
- DKK 125k
- Auditor
- Kreston SR
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 1 of 20 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 96.8% |
| Current ratio | 3,109% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 1 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK -26k | DKK -11k | DKK -9,391 |
| Net profit | DKK -17k | DKK -182k | DKK 6,117 |
| Equity | DKK 150k | DKK 168k | DKK 349k |
| Total assets | DKK 155k | DKK 173k | DKK 354k |
| Cash | DKK 153k | DKK 7,012 | – |
| Short-term debt | DKK 5,000 | DKK 5,000 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Kreston SR.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 179 | ||
| 1 Jan 2024 – 31 Dec 2024 | 178 | ||
| 1 Jan 2023 – 31 Dec 2023 | 176 | ||
| 1 Jan 2022 – 31 Dec 2022 | 177 | ||
| 1 Jan 2021 – 31 Dec 2021 | 181 | ||
| 1 Jan 2020 – 31 Dec 2020 | 146 | ||
| 1 Jan 2019 – 31 Dec 2019 | 230 | Late | |
| 1 Jan 2018 – 31 Dec 2018 | 155 | ||
| 1 Jan 2017 – 31 Dec 2017 | 149 | ||
| 1 Jan 2016 – 31 Dec 2016 | 153 | ||
| 1 Jan 2015 – 31 Dec 2015 | 158 | ||
| 1 Jan 2014 – 31 Dec 2014 | 160 | ||
| 1 Jan 2013 – 31 Dec 2013 | 159 | ||
| 1 Jan 2012 – 31 Dec 2012 | 140 | ||
| 1 Jan 2011 – 31 Dec 2011 | 150 | ||
| 1 Jan 2010 – 31 Dec 2010 | 101 | ||
| 1 Jan 2009 – 31 Dec 2009 | 147 | ||
| 1 Jan 2008 – 31 Dec 2008 | 141 | ||
| 1 Jan 2007 – 31 Dec 2007 | 165 | ||
| 21 Dec 2005 – 31 Dec 2006 | 164 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Michael Steensgaard Gade | Current | |
| Owner (67%) | Michael Steensgaard Gade | Current | |
| Owner (15%) | Kathrine Bækgaard Gade | Current | |
| Owner (15%) | Rasmus Bækgaard Gade | Current | |
| Owner (100%) | Michael Steensgaard Gade | ||
| Auditor | PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB | ||
| Founder | Michael Steensgaard Gade | Current |
The CEOs' other companies
Michael Steensgaard Gade – 6 other companies
- CARRIWELL ApS Active
- ESMARK FERIEHUSUDLEJNING A/S Active
- LINK HOLDING 2012 A/S Fusioneret
- MSE Invest 2021 ApS Fusioneret
- TRADEMARK TEXTILES A/S Active
- Vestkøst Invest ApS Active
Address history (0 moves)
| c/o Michael Steensgaard Gade, Vestertorp 38, 7400 Herning |
Other companies at the same address
- MSE Invest 2021 ApS Fusioneret
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Questions and answers about MSG HOLDING ApS
Has MSG HOLDING ApS gone bankrupt?
No, MSG HOLDING ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of MSG HOLDING ApS?
Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.
Who is the CEO of MSG HOLDING ApS?
Michael Steensgaard Gade is the CEO of MSG HOLDING ApS.
Who is the auditor of MSG HOLDING ApS?
MSG HOLDING ApS most recently used Kreston SR.
When was MSG HOLDING ApS founded?
MSG HOLDING ApS was founded on 21 December 2005.
What is the equity of MSG HOLDING ApS?
Equity was DKK 150k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.