PRIVATE BRANDS HOLDING ApS
CVR 28656890 · Private limited company (ApS) · Active · Low risk
PRIVATE BRANDS HOLDING ApS is a Private limited company (ApS), founded on , based in Horsens. The company is registered in the industry ikke-finansielle holdingselskaber. Our model estimates a bankruptcy risk of 0.6% over the next 12 months, which is 0.4 times the average for Danish companies. 20 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 3.1m and a net result of DKK 4.2m.
Bankruptcy risk for PRIVATE BRANDS HOLDING ApS
0.4 × the average (1.41%) · higher risk than 66% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 28656890
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (20 years)
- Address
- c/o Private Brands A/S, Emil Møllers Gade 41A
8700 Horsens - Municipality
- Horsens
- Industry
- Ikke-finansielle holdingselskaber (642120)
Bankruptcies in the industry: Ikke-finansielle holdingselskaber - Share capital
- DKK 125k
- Auditor
- PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB
- Audit opted out
- No
Warning signs
| Annual reports filed late | 0 of 20 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 89.2% |
| Current ratio | – |
| Moves (last 2 years) | 1 |
| CEO changes in total | 8 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 23 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Net profit | DKK 4.2m | DKK 2.4m |
| Equity | DKK 3.1m | DKK 1.9m |
| Total assets | DKK 3.5m | DKK 2.3m |
| Short-term debt | DKK 375k | – |
| Avg. employees | 0 | – |
Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Piaster Revisorerne, Statsautoriseret Revisionsaktieselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 100 | ||
| 1 Jan 2024 – 31 Dec 2024 | 174 | ||
| 1 Jan 2023 – 31 Dec 2023 | 177 | ||
| 1 Jan 2022 – 31 Dec 2022 | 178 | ||
| 1 Jan 2021 – 31 Dec 2021 | 53 | ||
| 1 Jan 2020 – 31 Dec 2020 | 56 | ||
| 1 Jan 2019 – 31 Dec 2019 | 49 | ||
| 1 Jan 2018 – 31 Dec 2018 | 44 | ||
| 1 Jan 2017 – 31 Dec 2017 | 72 | ||
| 1 Jan 2016 – 31 Dec 2016 | 149 | ||
| 1 Jan 2015 – 31 Dec 2015 | 151 | ||
| 1 Jan 2014 – 31 Dec 2014 | 147 | ||
| 1 Jan 2013 – 31 Dec 2013 | 150 | ||
| 1 Jan 2012 – 31 Dec 2012 | 153 | ||
| 1 Jan 2011 – 31 Dec 2011 | 153 | ||
| 1 Jan 2010 – 31 Dec 2010 | 150 | ||
| 1 Jan 2009 – 31 Dec 2009 | 88 | ||
| 1 Jan 2008 – 31 Dec 2008 | 90 | ||
| 1 Jan 2007 – 31 Dec 2007 | 92 | ||
| 3 Jul 2006 – 31 Dec 2006 | 149 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Peter Dines Sonnerup Petersen | ||
| CEO | Peter Fredskild | ||
| CEO | Martin Hansen | ||
| CEO | Katrine Louise Sonnerup | ||
| CEO | Ronnie Jensen | ||
| Owner (100%) | Clabia Aps | Current | |
| Owner (15%) | BENT P.K. BERTELSEN HOLDING ApS | ||
| Owner (15%) | GUSTAV INVEST ApS | ||
| Owner (50%) | SONNERUP HOLDING ApS | ||
| Owner (15%) | HHJ Give ApS | ||
| Owner (25%) | BENT P.K. BERTELSEN HOLDING ApS | ||
| Owner (25%) | GUSTAV INVEST ApS | ||
| Owner (25%) | HHJ Give ApS | ||
| Owner (10%) | SONNERUP APS | ||
| Owner (100%) | Katrine Louise Sonnerup | ||
| Owner (90%) | SONNERUP HOLDING ApS | ||
| Owner (100%) | SONNERUP APS | ||
| Auditor | PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB | Current | |
| Auditor | Rågeleje af 12. august 2021 ApS | ||
| Founder | Peter Fredskild | Current |
The CEOs' other companies
Peter Dines Sonnerup Petersen – 3 other companies
- MONDELEZ DANMARK ApS Active
- PRIVATE BRANDS ApS Fusioneret
- SONNERUP HOLDING ApS Active
Peter Fredskild – 3 other companies
- FREDSKILD HOLDING ApS. Opløst
- MERCANT ApS Opløst
- PRIVATE BRANDS ApS Fusioneret
Martin Hansen – 7 other companies
- API-X A/S Active
- GUSTAV INVEST ApS Active
- Greenland Airline Catering ApS Active
- HANDELSSELSKABET H.J. A/S Active
- HHJ Give ApS Active
- NUUK KØBMANDSHANDEL A/S Active
- PRIVATE BRANDS ApS Fusioneret
Katrine Louise Sonnerup – 2 other companies
- PRIVATE BRANDS ApS Fusioneret
- SONNERUP APS Active
Ronnie Jensen – 5 other companies
- BABY-VEST A/S Fusioneret
- FUNKISFOOD ApS Active
- Fødevarepark Skjern Enge ApS Active
- PRIVATE BRANDS ApS Fusioneret
- Pakkerietdk Aps Fusioneret
Address history (2 moves)
| c/o Private Brands A/S, Emil Møllers Gade 41A, 8700 Horsens | |
| c/o Private Brands A/S, Industrivej 3D, 1., 4000 Roskilde | |
| c/o Private Brands A/S, Holbækvej 108, 4000 Roskilde |
Former names
| PRIVATE BRANDS HOLDING ApS | – now |
| FREDSON HOLDING ApS | – |
| FREDSON HOLDING ApS UNDER STIFTELSE | – |
Other companies at the same address
- Dato Selskabet x 11.03.2024 A/S Bankrupt
- 22Three IVS Opløst
- Arkitektfirmaet RUM Holding ApS Active
- Astrocytia Consulting ApS Active
- DATAPEOPLE ApS Active
- Erfaringsnetværket Tanken ApS Opløst
- Govern Interim ApS Fusioneret
- GovernIT ApS Active
- HOLDINGSELSKABET CLAUS JENSEN ApS Active
- KNUDSEN & HALLING A/S Fusioneret
- MICROSOLUTIONS HOLDING ApS Opløst
- Microsolutions A/S Fusioneret
- Microsolutions Academy ApS Opløst
- Nordic Range ApS Active
- Oliver Marketing Denmark ApS Active
- PRIVATE BRANDS ApS Fusioneret
- RUM A/S Active
- SEALED AIR DENMARK A/S Active
- SMB INVEST ApS Active
- ScioNord ApS Opløst
- ScioNord Holding ApS Opløst
- Vækstfabrikken Bastian ivs Opløst
- WorkModel A/S Opløst
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Questions and answers about PRIVATE BRANDS HOLDING ApS
Has PRIVATE BRANDS HOLDING ApS gone bankrupt?
No, PRIVATE BRANDS HOLDING ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of PRIVATE BRANDS HOLDING ApS?
Our model estimates a bankruptcy risk of 0.6% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.
Who is the auditor of PRIVATE BRANDS HOLDING ApS?
PRIVATE BRANDS HOLDING ApS most recently used PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB.
When was PRIVATE BRANDS HOLDING ApS founded?
PRIVATE BRANDS HOLDING ApS was founded on 3 July 2006.
What is the equity of PRIVATE BRANDS HOLDING ApS?
Equity was DKK 3.1m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.