SPONSORCAR A/S
CVR 28330782 · Public limited company (A/S) · Active · Medium risk
SPONSORCAR A/S is a Public limited company (A/S), founded on , based in Roskilde. The company is registered in the industry andre reklameaktiviteter. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 20 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 49k and a net result of DKK -15k. CEO: Johnny Preben Magnussen.
Bankruptcy risk for SPONSORCAR A/S
1.0 × the average (1.41%) · higher risk than 77% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 28330782
- Status
- Active
- Company type
- Public limited company (A/S)
- Founded
- (21 years)
- Address
- c/o Johnny Magnussen, Lille Valbyvej 7
4000 Roskilde - Municipality
- Roskilde
- Industry
- Andre reklameaktiviteter (731190)
Bankruptcies in the industry: Reklamebureauer - Share capital
- DKK 500k
- Employees
- 0 (2016)
- Auditor
- PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB
- Audit opted out
- No
Warning signs
| Annual reports filed late | 0 of 21 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 35.2% |
| Current ratio | 138% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 1 |
| CEO's previous bankruptcies | 3 |
| Other companies at the address | 6 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Revenue | – | DKK 77k | DKK 80k |
| Gross profit | DKK -17k | DKK 29k | DKK 46k |
| Net profit | DKK -15k | DKK 21k | DKK 46k |
| Equity | DKK 49k | DKK 64k | DKK 43k |
| Total assets | DKK 138k | DKK 143k | DKK 111k |
| Cash | DKK 66k | DKK 35k | – |
| Short-term debt | DKK 89k | DKK 9,646 | – |
| Tax owed | DKK 0 | DKK 7,624 | – |
| Avg. employees | 0 | 0 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 181 | ||
| 1 Jan 2024 – 31 Dec 2024 | 175 | ||
| 1 Jan 2023 – 31 Dec 2023 | 174 | ||
| 1 Jan 2022 – 31 Dec 2022 | 169 | ||
| 1 Jan 2021 – 31 Dec 2021 | 156 | ||
| 1 Jan 2020 – 31 Dec 2020 | 152 | ||
| 1 Jan 2019 – 31 Dec 2019 | 149 | ||
| 1 Jan 2018 – 31 Dec 2018 | 153 | ||
| 1 Jan 2017 – 31 Dec 2017 | 146 | ||
| 1 Jan 2016 – 31 Dec 2016 | 149 | ||
| 1 Jan 2015 – 31 Dec 2015 | 153 | ||
| 1 Jan 2014 – 31 Dec 2014 | 151 | ||
| 1 Jan 2013 – 31 Dec 2013 | 159 | ||
| 1 Jan 2012 – 31 Dec 2012 | 159 | ||
| 1 Jan 2011 – 31 Dec 2011 | 162 | ||
| 1 Jan 2010 – 31 Dec 2010 | 158 | ||
| 1 Jan 2009 – 31 Dec 2009 | 156 | ||
| 1 Jan 2008 – 31 Dec 2008 | 162 | ||
| 1 Jan 2007 – 31 Dec 2007 | 172 | ||
| 1 Jan 2006 – 31 Dec 2006 | 182 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Johnny Preben Magnussen | Current | |
| CEO | Kim Madsen | ||
| Board | Tommy Bent Jensen | Current | |
| Board | Johnny Preben Magnussen | Current | |
| Board | Lene Magnussen | Current | |
| Board | Kim Madsen | ||
| Board | Helle Garde Carlsen | ||
| Board | Annemette Heller | ||
| Owner (100%) | MAGNUSSEN HOLDING ApS | Current | |
| Owner (50%) | MAGNUSSEN HOLDING ApS | ||
| Owner (33%) | Suron Consultancy Limited | ||
| Owner (67%) | MAGNUSSEN HOLDING ApS | ||
| Owner (15%) | Suron Consultancy Limited | ||
| Auditor | PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB | Current | |
| Auditor | ERNST & YOUNG DENMARK P/S | ||
| Auditor | PricewaterhouseCoopers, Statsautoriseret Revisionsinteressentskab | ||
| Auditor | PRICEWATERHOUSECOOPERS SERVICES STATSAUTORISERET REVISIONSAKTIESELSKAB | ||
| Founder | ApS KBUS 38 nr.3117 | Current |
The CEOs' other companies
Johnny Preben Magnussen – 9 other companies, of which 3 bankrupt
- KOMMUNIKATION ApS Bankrupt 1 Mar 2011
- SMART KONCEPT ApS Bankrupt 7 Jan 2008
- TOUCH SOLUTIONS ApS Bankrupt 15 Oct 2003
- BILLETSALG.DK ApS Active
- MAGNUSSEN & PRAHL HOLDING ApS Active
- MAGNUSSEN HOLDING ApS Active
- PM MARKETING A/S Active
- Roskilde Elite Håndbold ApS Active
- TELEKOMPAGNIET SKANDINAVIEN ApS Active
Kim Madsen – 57 other companies, of which 57 bankrupt
- 01.08.2003, SJÆLLAND ApS Bankrupt 5 Nov 2004
- 1001 WATT ApS Bankrupt 29 Jan 2002
- 119987-JEH ApS Bankrupt 23 May 2014
- 13. JULI 2005 ApS Bankrupt 5 Sep 2005
- 1WAY2PRINT A/S Bankrupt 24 Jul 2003
- 24237982 A/S Bankrupt 25 Apr 2012
- 27768490 ApS Bankrupt 31 Aug 2011
- 2X INVEST ApS Bankrupt 12 Dec 2008
- 3 SIGMA ApS Bankrupt 9 Jun 2005
- 31. DECEMBER 2008 ApS Bankrupt 18 May 2009
- 3B HERNING ApS Bankrupt 20 Dec 2006
- 3L LIVSLANG LÆRING ApS Bankrupt 25 Apr 2006
- 4 X B HOLDING ApS Bankrupt 27 Aug 2020
- 4-MATION ApS Bankrupt 10 Nov 2005
- 4S SERVICE ApS Bankrupt 27 Jan 2009
- 4U2SMS INTERNATIONAL ApS Bankrupt 9 Oct 2003
- A COMPANY ApS Bankrupt 11 Mar 2009
- A+E ApS Bankrupt 22 Sep 2010
- A-1-IMPORT ApS Bankrupt 5 May 2006
- A-BYG INVEST ApS Bankrupt 14 Aug 2014
- A/S AF 1.10.2002 Bankrupt 28 Oct 2003
- A/S AF 30.9.2003 Bankrupt 28 Nov 2012
- A/S ALFA EL VEJLE Bankrupt 18 Dec 2003
- A/S BELDEN Bankrupt 5 Apr 2004
- A/S DRAGERNE SERVICE & TRANSPORT Bankrupt 8 Aug 2002
- A/S PETERS JUL Bankrupt 15 Jan 2007
- A/S PSE 10 NR. 1930 Bankrupt 26 Aug 1997
- A/S PSE NR. 5178 Bankrupt 11 May 1999
- A/S PSE NR. 5653 Bankrupt 14 Oct 2003
- AA - ENTREPRENØR ApS Bankrupt 14 Aug 2015
Address history (4 moves)
| c/o Johnny Magnussen, Lille Valbyvej 7, 4000 Roskilde | |
| c/o Johnny Magnussen, Lille Valbyvej 7, 4000 Roskilde | |
| Snedkervej 12, 2630 Taastrup | |
| Landsbygaden 36, 2630 Taastrup | |
| Kronprinsessegade 18, 1306 København K |
Former names
| SPONSORCAR A/S | – now |
| A/S PSE 17 NR. 1522 | – |
Employees per year
Other companies at the same address
- BILLETSALG.DK ApS Active
- JPMag ApS Active
- MAGNUSSEN & PRAHL HOLDING ApS Active
- MAGNUSSEN HOLDING ApS Active
- PM MARKETING A/S Active
- TELEKOMPAGNIET SKANDINAVIEN ApS Active
Similar companies in Roskilde
- CFP ApS Roskilde
- TapNFC ApS Roskilde
- Riff Skilte ApS Roskilde
- Crowd Comply ApS Roskilde
- Made By S ApS Roskilde
- JPMag ApS Roskilde
- LUNX ApS Roskilde
- MM INDRETNING ApS Roskilde
- IPLAY ApS Roskilde
- WeTrim ApS Gadstrup
- HOLM NIELSEN SKILTE ApS Roskilde
- Traffect Holding ApS Roskilde
Questions and answers about SPONSORCAR A/S
Has SPONSORCAR A/S gone bankrupt?
No, SPONSORCAR A/S is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of SPONSORCAR A/S?
Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.
Who is the CEO of SPONSORCAR A/S?
Johnny Preben Magnussen is the CEO of SPONSORCAR A/S.
Who is the auditor of SPONSORCAR A/S?
SPONSORCAR A/S most recently used PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB.
When was SPONSORCAR A/S founded?
SPONSORCAR A/S was founded on 21 January 2005.
What is the equity of SPONSORCAR A/S?
Equity was DKK 49k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.