PROLOG REKLAMEBUREAU A/S

CVR 27213790 · Public limited company (A/S) · Active · Low risk

PROLOG REKLAMEBUREAU A/S is a Public limited company (A/S), founded on , based in Vedbæk. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.2% over the next 12 months, which is 0.2 times the average for Danish companies. 20 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (30 Apr 2025) shows equity of DKK 1.9m and a net result of DKK -52k.

Bankruptcy risk for PROLOG REKLAMEBUREAU A/S

0.2%
probability of bankruptcy within 12 months
Low risk

0.2 × the average (1.41%) · higher risk than 49% of active Danish companies

Lowest riskHighest risk

Increases the risk

Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
Current ratio50%–100% · bankruptcy rate 11.7%1.3×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
CEO changes1 · bankruptcy rate 11.4%1.3×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Audit opted outYes · bankruptcy rate 10.4%1.2×

Reduces the risk

Age (years)20+ yrs · bankruptcy rate 2.0%0.23×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Company typeA/S · bankruptcy rate 4.4%0.50×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Negative equityNo · bankruptcy rate 5.1%0.58×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
27213790
Status
Active
Company type
Public limited company (A/S)
Founded
(23 years)
Address
Henriksholms Alle 81, 2.
2950 Vedbæk
Municipality
Rudersdal
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 500k
Employees
1 (2018)
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 22
Missing annual reportNo
Negative equityNo
Equity ratio61.0%
Current ratio84%
Moves (last 2 years)0
CEO changes in total1
CEO's previous bankruptcies0
Other companies at the address2
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 136kDKK 268k
Net profitDKK -52kDKK -48k
EquityDKK 1.9mDKK 2.0m
Total assetsDKK 3.1mDKK 3.2m
CashDKK 6,339–
Short-term debtDKK 346k–
Avg. employees1–

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 May 2024 – 30 Apr 2025106
1 May 2023 – 30 Apr 2024183
1 May 2022 – 30 Apr 2023166
1 May 2021 – 30 Apr 2022146
1 May 2020 – 30 Apr 2021124
1 May 2019 – 30 Apr 2020202 Late
1 May 2018 – 30 Apr 2019149
1 May 2017 – 30 Apr 2018148
1 May 2016 – 30 Apr 2017141
1 May 2015 – 30 Apr 2016164
1 May 2014 – 30 Apr 2015162
1 May 2013 – 30 Apr 2014153
1 May 2012 – 30 Apr 201350
1 May 2011 – 30 Apr 2012136
1 May 2010 – 30 Apr 2011134
1 May 2009 – 30 Apr 2010131
1 May 2008 – 30 Apr 2009147
1 May 2007 – 30 Apr 2008141
1 May 2006 – 30 Apr 2007148
1 May 2005 – 30 Apr 200667

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOErik Siegfried Pedersen
BoardPia PedersenCurrent
BoardBo Skeel-GerhardtCurrent
BoardElin PedersenCurrent
BoardKim Madsen
BoardHelle Garde Carlsen
BoardAnnemette Heller
BoardFrank Siegfried Duckert
BoardErik Siegfried Pedersen
BoardJens Siegfried Pedersen
Owner (100%)PROLOG HOLDING ApSCurrent
AuditorERNST & YOUNG DENMARK P/S
AuditorBEIERHOLM, STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorBeierholm Godkendt Revisionspartnerselskab
AuditorSTATSAUTORISERET REVISOR FINN ELLGAARD
FounderApS KBUS 38 nr.3117Current

The CEOs' other companies

Erik Siegfried Pedersen – 17 other companies

Address history (2 moves)

Henriksholms Alle 81, 2., 2950 Vedbæk
Vallensbækvej 61, 2625 Vallensbæk
Kronprinsessegade 18, 1306 København K

Former names

PROLOG REKLAMEBUREAU A/S – now
2 B SERIGRAFI A/S –
A/S PSE 17 NR. 1329 –

Employees per year

Number of employees at PROLOG REKLAMEBUREAU A/S per year232011: 320112012: 120122013: 120132014: 120142015: 120152016: 120162017: 120172018: 12018

Other companies at the same address

Similar companies in Rudersdal

Questions and answers about PROLOG REKLAMEBUREAU A/S

Has PROLOG REKLAMEBUREAU A/S gone bankrupt?

No, PROLOG REKLAMEBUREAU A/S is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of PROLOG REKLAMEBUREAU A/S?

Our model estimates a bankruptcy risk of 0.2% over the next 12 months (low risk), which is 0.2 times the average for Danish companies.

When was PROLOG REKLAMEBUREAU A/S founded?

PROLOG REKLAMEBUREAU A/S was founded on 23 June 2003.

What is the equity of PROLOG REKLAMEBUREAU A/S?

Equity was DKK 1.9m according to the annual report for the period ending 30 April 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.