SMARTRESPONSE A/S

CVR 25057325 · Public limited company (A/S) · Active · Low risk

SMARTRESPONSE A/S is a Public limited company (A/S), founded on , based in København V. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.0 times the average for Danish companies. 20 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 8.9m and a net result of DKK 1.7m.

Bankruptcy risk for SMARTRESPONSE A/S

0.1%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 33% of active Danish companies

Lowest riskHighest risk

Increases the risk

Number of CEOs0 · bankruptcy rate 12.7%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Other companies at the same address100+ · bankruptcy rate 11.5%1.3×
CEO changes1 · bankruptcy rate 11.4%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Postcode changes3+ · bankruptcy rate 10.2%1.2×

Reduces the risk

Age (years)20+ yrs · bankruptcy rate 2.0%0.23×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
25057325
Status
Active
Company type
Public limited company (A/S)
Founded
(27 years)
Address
Vesterbrogade 149, 2. b3
1620 København V
Municipality
København
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 658k
Employees
24 (2018)
Auditor
PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB
Audit opted out
No

Warning signs

Annual reports filed late0 of 26
Missing annual reportNo
Negative equityNo
Equity ratio77.4%
Current ratio442%
Moves (last 2 years)0
CEO changes in total1
CEO's previous bankruptcies0
Other companies at the address317
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 9.8mDKK 10.4m
Net profitDKK 1.7mDKK 1.2m
EquityDKK 8.9mDKK 8.7m
Total assetsDKK 11.5mDKK 12.4m
CashDKK 5.5m–
Short-term debtDKK 2.6m–
Tax owedDKK 0–
Avg. employees13–

Latest annual report: Reporting class B · auditor's statement: Revisionspåtegning · Piaster Revisorerne, Statsautoriseret Revisionsaktieselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202562
1 Jan 2024 – 31 Dec 2024134
1 Jan 2023 – 31 Dec 2023137
1 Jan 2022 – 31 Dec 202280
1 Jan 2021 – 31 Dec 2021123
1 Jan 2020 – 31 Dec 202076
1 Jan 2019 – 31 Dec 201990
1 Jan 2018 – 31 Dec 201865
1 Jan 2017 – 31 Dec 201787
1 Jan 2016 – 31 Dec 2016137
1 Jan 2015 – 31 Dec 2015130
1 Jan 2014 – 31 Dec 2014117
1 Jan 2013 – 31 Dec 201392
1 Jan 2012 – 31 Dec 2012101
1 Jan 2011 – 31 Dec 2011150
1 Jan 2010 – 31 Dec 2010128
1 Jan 2009 – 31 Dec 200960
1 Jan 2008 – 31 Dec 2008137
1 Jan 2007 – 31 Dec 200784
1 Jan 2006 – 31 Dec 2006109

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOMorten Boel Sigurdsson
BoardHenrik Jung LaursenCurrent
BoardKlavs PedersenCurrent
BoardMette Raun KnudsenCurrent
BoardJørgen Lund
BoardMorten Mygind
BoardHenrik Jung Laursen
BoardMorten Boel Sigurdsson
BoardOle Mikkelsen
BoardUffe Thustrup
BoardHenrik Jung Laursen
BoardKlavs Pedersen
BoardOle Juul Møller
BoardRoy Bruhn-Petersen
BoardKlaus Randel Nyengaard
BoardTorsten Bjerre Rasmussen
BoardHenrik Philip Schjerbeck
BoardHenrik Jung Laursen
Owner (50%)KP INVEST HOLDING ApSCurrent
Owner (50%)JUNG HOLDING ApSCurrent
Owner (25%)KP INVEST HOLDING ApS
Owner (25%)JUNG HOLDING ApS
Owner (50%)JP/POLITIKENS HUS A/S
AuditorPIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKABCurrent
AuditorK P M G C JESPERSEN ÅRHUS I/S
AuditorPricewaterhouseCoopers, Statsautoriseret Revisionsinteressentskab
AuditorPRICEWATERHOUSECOOPERS SERVICES STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorDELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderJørgen LundCurrent

The CEOs' other companies

Morten Boel Sigurdsson – 12 other companies

Address history (4 moves)

Vesterbrogade 149, 2. b3, 1620 København V
Vesterbrogade 149, 5., 1620 København V
c/o Forbrugerliv.dk, Holmbladsgade 111, 2300 København S
c/o Forbrugerliv.dk, Dortheavej 59, 3., 2400 København NV
Niels Finsens Alle 13, 2860 Søborg

Former names

SMARTRESPONSE A/S – now
FORBRUGERLIV.DK A/S –
FORBRUGERLIV.DK ApS –
AVANTIS ApS –

Employees per year

Number of employees at SMARTRESPONSE A/S per year12242011: 1820112012: 1720122013: 1820132014: 2020142015: 1720152016: 2120162017: 2220172018: 242018

Other companies at the same address

Similar companies in København

Questions and answers about SMARTRESPONSE A/S

Has SMARTRESPONSE A/S gone bankrupt?

No, SMARTRESPONSE A/S is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of SMARTRESPONSE A/S?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the auditor of SMARTRESPONSE A/S?

SMARTRESPONSE A/S most recently used PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB.

When was SMARTRESPONSE A/S founded?

SMARTRESPONSE A/S was founded on 1 October 1999.

What is the equity of SMARTRESPONSE A/S?

Equity was DKK 8.9m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.