DIRECT SALES CONSULT ApS
CVR 20648406 · Private limited company (ApS) · Active · Low risk
DIRECT SALES CONSULT ApS is a Private limited company (ApS), founded on , based in Aabybro. The company is registered in the industry virksomhedsrådgivning og anden ledelsesrådgivning. Our model estimates a bankruptcy risk of 0.6% over the next 12 months, which is 0.4 times the average for Danish companies. 20 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 902k and a net result of DKK -134k. CEO: Christel Kjær.
Bankruptcy risk for DIRECT SALES CONSULT ApS
0.4 × the average (1.41%) · higher risk than 66% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 20648406
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (28 years)
- Address
- Fristrupvej 181
9440 Aabybro - Municipality
- Jammerbugt
- Industry
- Virksomhedsrådgivning og anden ledelsesrådgivning (702000)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 125k
- Employees
- 4 (2018)
- Auditor
- Grant Thornton, Godkendt Revisionspartnerselskab
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 5 of 28 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 62.4% |
| Current ratio | 17% |
| Moves (last 2 years) | 1 |
| CEO changes in total | 3 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 1 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 162k | DKK 262k |
| Net profit | DKK -134k | DKK -176k |
| Equity | DKK 902k | DKK 1.0m |
| Total assets | DKK 1.4m | DKK 1.6m |
| Cash | DKK 25k | – |
| Short-term debt | DKK 543k | – |
| Avg. employees | 2 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Grant Thornton, Godkendt Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 159 | ||
| 1 Jan 2024 – 31 Dec 2024 | 178 | ||
| 1 Jan 2023 – 31 Dec 2023 | 180 | ||
| 1 Jan 2022 – 31 Dec 2022 | 164 | ||
| 1 Jan 2021 – 31 Dec 2021 | 167 | ||
| 1 Jan 2020 – 31 Dec 2020 | 183 | ||
| 1 Jan 2019 – 31 Dec 2019 | 140 | ||
| 1 Jan 2018 – 31 Dec 2018 | 177 | ||
| 1 Jan 2017 – 31 Dec 2017 | 152 | ||
| 1 Jan 2016 – 31 Dec 2016 | 151 | ||
| 1 Jan 2015 – 31 Dec 2015 | 152 | ||
| 1 Jan 2014 – 31 Dec 2014 | 148 | ||
| 1 Jan 2013 – 31 Dec 2013 | 155 | ||
| 1 Jan 2012 – 31 Dec 2012 | 165 | ||
| 1 Jan 2011 – 31 Dec 2011 | 118 | ||
| 1 Jan 2010 – 31 Dec 2010 | 161 | ||
| 1 Jan 2009 – 31 Dec 2009 | 173 | ||
| 1 Jan 2008 – 31 Dec 2008 | 158 | ||
| 1 Jan 2007 – 31 Dec 2007 | 161 | ||
| 1 Jan 2006 – 31 Dec 2006 | 126 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Christel Kjær | Current | |
| CEO | Henrik Nielsen Kragh | ||
| CEO | Karsten Selchow Poulsen | ||
| Board | Jens Brume Laustsen | ||
| Board | Richard Christian Scharfenberg | ||
| Owner (100%) | Christel Kjær | Current | |
| Auditor | Selskabet af 22. februar ApS | ||
| Auditor | Selskabet af 22. februar ApS | ||
| Auditor | Lilleskoven Rådgivning, Lilleskoven registrerede revisorer ApS | ||
| Auditor | MN Revision v/statsaut. revisor Mogens Nielsen | ||
| Auditor | BDO Holding VII, statsautoriseret revisionsaktieselskab | ||
| Auditor | Beierholm Godkendt Revisionspartnerselskab | ||
| Founder | Karina Selchow Poulsen | Current |
The CEOs' other companies
Christel Kjær – 5 other companies
- DK-Automater ApS Active
- GOLD COINs ApS Opløst
- Monetiz ApS Opløst
- Social Mate ApS Active
- United Media Network ApS Active
Henrik Nielsen Kragh – 3 other companies
- SURFERS PARADISE ApS Active
- SitkaNordic ApS Compulsorily dissolved
- WHY-NET ApS Compulsorily dissolved
Karsten Selchow Poulsen – 19 other companies, of which 4 bankrupt
- CONVITA REAL ESTATE A/S Bankrupt 13 Oct 2008
- PBH 26.027 ApS Bankrupt 19 Nov 2002
- Specialbyggeselskabet ApS Bankrupt 11 Sep 2025
- VIVA INTERNATIONAL ApS Bankrupt 8 Aug 2002
- ALFLEX INVEST ApS Active
- Alflex Invest Holding ApS Active
- Alflex Partners ApS Active
- FLEXGRAPHIC A/S Fusioneret
- FLEXLIFE ApS Compulsorily dissolved
- Future Founders ApS Active
- IsoFirms ApS Active
- PBH 26.017 ApS Compulsorily dissolved
- PBH 26.040 ApS Compulsorily dissolved
- REVEFIN ApS Active
- Team Invest ApS Active
- Tectona Holding ApS Active
- UNIK SERVICE ApS Opløst
- W24 A/S Opløst
- Wiborg Ejendomsinvest DK ApS Active
Address history (4 moves)
| Fristrupvej 181, 9440 Aabybro | |
| Hyldemorvej 24, 9230 Svenstrup J | |
| c/o Merit, Brunhøjvej 8, 8680 Ry | |
| c/o Baghuset, Algade 14, 9000 Aalborg | |
| Søndergade 1B, 8600 Silkeborg |
Former names
| DIRECT SALES CONSULT ApS | – now |
| GSV MARKETING ApS | – |
Employees per year
Other companies at the same address
- Frederik Kjaer Holding Aps Active
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- AB Holding Pandrup ApS Pandrup
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Questions and answers about DIRECT SALES CONSULT ApS
Has DIRECT SALES CONSULT ApS gone bankrupt?
No, DIRECT SALES CONSULT ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of DIRECT SALES CONSULT ApS?
Our model estimates a bankruptcy risk of 0.6% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.
Who is the CEO of DIRECT SALES CONSULT ApS?
Christel Kjær is the CEO of DIRECT SALES CONSULT ApS.
Who is the auditor of DIRECT SALES CONSULT ApS?
DIRECT SALES CONSULT ApS most recently used Grant Thornton, Godkendt Revisionspartnerselskab.
When was DIRECT SALES CONSULT ApS founded?
DIRECT SALES CONSULT ApS was founded on 17 November 1997.
What is the equity of DIRECT SALES CONSULT ApS?
Equity was DKK 902k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.