NEW OPTION ApS
CVR 20214295 · Private limited company (ApS) · Active · Low risk
NEW OPTION ApS is a Private limited company (ApS), founded on , based in København Ø. The company is registered in the industry psykologisk og psykoterapeutisk rådgivning. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.1 times the average for Danish companies. 20 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (30 Sep 2025) shows equity of DKK 257k and a net result of DKK 100k. CEO: Esther Rakel Højer Poulsen.
Bankruptcy risk for NEW OPTION ApS
0.1 × the average (1.41%) · higher risk than 38% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 20214295
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (29 years)
- Address
- c/o Højer, Reersøgade 4, 2. tv
2100 København Ø - Municipality
- København
- Industry
- Psykologisk og psykoterapeutisk rådgivning (869300)
Bankruptcies in the industry: Praktiserende tandlæger - Share capital
- DKK 125k
- Employees
- 2 (2018)
- Auditor
- TEAM REVISION Registreret revisionsanpartsselskab FSR
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 5 of 28 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 42.2% |
| Current ratio | 134% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 4 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 416k | DKK 324k |
| Net profit | DKK 100k | DKK -22k |
| Equity | DKK 257k | DKK 157k |
| Total assets | DKK 610k | DKK 732k |
| Cash | DKK 421k | – |
| Short-term debt | DKK 316k | – |
| Avg. employees | 2 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · TEAM REVISION Registreret revisionsanpartsselskab FSR.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Oct 2024 – 30 Sep 2025 | 34 | ||
| 1 Oct 2023 – 30 Sep 2024 | 24 | ||
| 1 Oct 2022 – 30 Sep 2023 | 42 | ||
| 1 Oct 2021 – 30 Sep 2022 | 33 | ||
| 1 Oct 2020 – 30 Sep 2021 | 109 | ||
| 1 Oct 2019 – 30 Sep 2020 | 105 | ||
| 1 Oct 2018 – 30 Sep 2019 | 77 | ||
| 1 Oct 2017 – 30 Sep 2018 | 22 | ||
| 1 Oct 2016 – 30 Sep 2017 | 156 | ||
| 1 Oct 2015 – 30 Sep 2016 | 157 | ||
| 1 Oct 2014 – 30 Sep 2015 | 155 | ||
| 1 Oct 2013 – 30 Sep 2014 | 156 | ||
| 1 Oct 2012 – 30 Sep 2013 | 165 | ||
| 1 Oct 2011 – 30 Sep 2012 | 163 | ||
| 1 Oct 2010 – 30 Sep 2011 | 157 | ||
| 1 Oct 2009 – 30 Sep 2010 | 157 | ||
| 1 Oct 2008 – 30 Sep 2009 | 187 | Late | |
| 1 Oct 2007 – 30 Sep 2008 | 169 | ||
| 1 Oct 2006 – 30 Sep 2007 | 165 | ||
| 1 Oct 2005 – 30 Sep 2006 | 156 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Esther Rakel Højer Poulsen | Current | |
| Owner (100%) | Esther Rakel Højer Poulsen | Current | |
| Auditor | BDO Holding VII, statsautoriseret revisionsaktieselskab | ||
| Auditor | Bjarne Jørgen Walther | ||
| Founder | Esther Rakel Højer Poulsen | Current |
Address history (4 moves)
| c/o Højer, Reersøgade 4, 2. tv, 2100 København Ø | |
| c/o Højer, Reersøgade 4, 2. tv, 2100 København Ø | |
| Strandvejen 153, 1. tv, 2900 Hellerup | |
| Reersøgade 4, 2. tv, 2100 København Ø | |
| Grønnevang 22, 2970 Hørsholm |
Former names
| NEW OPTION ApS | – now |
| SUPER MEDIA ApS | – |
Employees per year
Other companies at the same address
- Christiansen & Co. ApS Bankrupt
- NORDIC SPORTSCENTER ApS Bankrupt
- biomad IVS Bankrupt
- TOMMY RØNNOW HOLDING ApS Opløst
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Questions and answers about NEW OPTION ApS
Has NEW OPTION ApS gone bankrupt?
No, NEW OPTION ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of NEW OPTION ApS?
Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.1 times the average for Danish companies.
Who is the CEO of NEW OPTION ApS?
Esther Rakel Højer Poulsen is the CEO of NEW OPTION ApS.
Who is the auditor of NEW OPTION ApS?
NEW OPTION ApS most recently used TEAM REVISION Registreret revisionsanpartsselskab FSR.
When was NEW OPTION ApS founded?
NEW OPTION ApS was founded on 25 June 1997.
What is the equity of NEW OPTION ApS?
Equity was DKK 257k according to the annual report for the period ending 30 September 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.