PRIMA DONNA ApS

CVR 19965287 · Private limited company (ApS) · Active · Low risk

PRIMA DONNA ApS is a Private limited company (ApS), founded on , based in Horsens. The company is registered in the industry indretningsaktiviteter. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.0 times the average for Danish companies. 20 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK -5.3m and a net result of DKK -376k. CEO: Lisbeth Myrfeld.

Bankruptcy risk for PRIMA DONNA ApS

0.1%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 33% of active Danish companies

Lowest riskHighest risk

Increases the risk

Equity ratio< -50% · bankruptcy rate 19.3%2.2×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×
Loss for the yearYes · bankruptcy rate 10.3%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Age (years)20+ yrs · bankruptcy rate 2.0%0.23×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
19965287
Status
Active
Company type
Private limited company (ApS)
Founded
(29 years)
Address
Sundvej 18G, 3. tv
8700 Horsens
Municipality
Horsens
Industry
Indretningsaktiviteter (741300)
Bankruptcies in the industry: Andre liberale, videnskabelige og tekniske tjenesteydelser i.a.n.
Share capital
DKK 125k
Employees
0 (2008)
Auditor
Beierholm
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 29
Missing annual reportNo
Negative equityYes
Equity ratio-143.6%
Current ratio61,008%
Moves (last 2 years)0
CEO changes in total2
CEO's previous bankruptcies0
Other companies at the address10
Going-concern uncertaintyYes

Financials and key figures

Financial year20252024
Gross profitDKK -24kDKK -24k
Net profitDKK -376kDKK 472k
EquityDKK -5.3mDKK -4.9m
Total assetsDKK 3.7mDKK 3.9m
CashDKK 721k–
Short-term debtDKK 6,000–
Avg. employees0–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Beierholm.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202569
1 Jan 2024 – 31 Dec 202471
1 Jan 2023 – 31 Dec 2023115
1 Jan 2022 – 31 Dec 2022107
1 Jan 2021 – 31 Dec 2021145
1 Jan 2020 – 31 Dec 202071
1 Jan 2019 – 31 Dec 201966
1 Jan 2018 – 31 Dec 201895
1 Jan 2017 – 31 Dec 2017114
1 Jan 2016 – 31 Dec 201693
1 Jan 2015 – 31 Dec 2015102
1 Jan 2014 – 31 Dec 201463
1 Jan 2013 – 31 Dec 2013115
1 Jan 2012 – 31 Dec 201274
1 Jan 2011 – 31 Dec 201165
1 Jan 2010 – 31 Dec 201037
1 Jan 2009 – 31 Dec 200980
1 Jan 2008 – 31 Dec 200876
1 Jan 2007 – 31 Dec 200763
1 Jan 2006 – 31 Dec 2006112

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOLisbeth MyrfeldCurrent
CEOPreben Bang Henriksen
Owner (100%)Lisbeth MyrfeldCurrent
AuditorHarry Aamann
AuditorEY Godkendt Revisionspartnerselskab
AuditorEY Godkendt Revisionspartnerselskab
AuditorRevi-Invest A/S
FounderPREBEN BANG HENRIKSEN. AALBORG ApSCurrent

The CEOs' other companies

Lisbeth Myrfeld – 3 other companies

Preben Bang Henriksen – 46 other companies, of which 46 bankrupt

Address history (4 moves)

Sundvej 18G, 3. tv, 8700 Horsens
Langelinie 14F, 8700 Horsens
c/o Lisbeth Myrfeld, Bygaden 70A, 8700 Horsens
c/o Lisbeth Myrfeld, Gl Næssevej 26A, 8700 Horsens
Rådvedvej 65, 8700 Horsens

Former names

PRIMA DONNA ApS – now
HANDELSSELSKABET HH ApS –
PBH 25.352 ApS –

Employees per year

Number of employees at PRIMA DONNA ApS per year112004: 120042005: 120052006: 120062007: 120072008: 02008

Other companies at the same address

Similar companies in Horsens

Questions and answers about PRIMA DONNA ApS

Has PRIMA DONNA ApS gone bankrupt?

No, PRIMA DONNA ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of PRIMA DONNA ApS?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of PRIMA DONNA ApS?

Lisbeth Myrfeld is the CEO of PRIMA DONNA ApS.

Who is the auditor of PRIMA DONNA ApS?

PRIMA DONNA ApS most recently used Beierholm.

When was PRIMA DONNA ApS founded?

PRIMA DONNA ApS was founded on 1 March 1997.

What is the equity of PRIMA DONNA ApS?

Equity was DKK -5.3m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.