PRAVDA A/S
CVR 10633397 · Public limited company (A/S) · Active · Low risk
PRAVDA A/S is a Public limited company (A/S), founded on , based in Aarhus C. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.0% over the next 12 months, which is 0.0 times the average for Danish companies. 20 annual reports have been published. The latest annual report (30 Jun 2026) shows equity of DKK 7.2m and a net result of DKK 2.7m. CEO: Mette Hejl.
Bankruptcy risk for PRAVDA A/S
0.0%
probability of bankruptcy within 12 months
Low risk
0.0 × the average (1.41%) · higher risk than 0% of active Danish companies
Lowest riskHighest risk
Increases the risk
Website registeredYes · bankruptcy rate 12.0%1.4×
Time since new CEO2–5 yrs · bankruptcy rate 10.8%1.2×
Reduces the risk
Age (years)20+ yrs · bankruptcy rate 2.0%0.23×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
CEOs in total (historical)5+ · bankruptcy rate 3.8%0.43×
Company typeA/S · bankruptcy rate 4.4%0.50×
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 10633397
- Status
- Active
- Company type
- Public limited company (A/S)
- Founded
- (39 years)
- Address
- Nørreport 19
8000 Aarhus C - Municipality
- Aarhus
- Industry
- Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer - Share capital
- DKK 500k
- Employees
- 22 (2018)
- Auditor
- PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB
- Audit opted out
- No
Warning signs
| Annual reports filed late | 0 of 31 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 62.6% |
| Current ratio | 251% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 9 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 1 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2026 | 2025 | 2024 |
|---|---|---|---|
| Gross profit | DKK 22.6m | DKK 19.4m | DKK 19.8m |
| Net profit | DKK 2.7m | DKK 744k | DKK -1.6m |
| Equity | DKK 7.2m | DKK 4.9m | DKK 4.2m |
| Total assets | DKK 11.5m | DKK 8.0m | DKK 8.5m |
| Cash | DKK 2.3m | DKK 460k | – |
| Short-term debt | DKK 4.2m | DKK 3.1m | – |
| Tax owed | – | DKK 0 | – |
| Avg. employees | 27 | 27 | – |
Latest annual report: Reporting class B · auditor's statement: Revisionspåtegning · PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jul 2025 – 30 Jun 2026 | 66 | ||
| 1 Jul 2024 – 30 Jun 2025 | 65 | ||
| 1 Jul 2023 – 30 Jun 2024 | 170 | ||
| 1 Jul 2022 – 30 Jun 2023 | 62 | ||
| 1 Jul 2021 – 30 Jun 2022 | 88 | ||
| 1 Jul 2020 – 30 Jun 2021 | 85 | ||
| 1 Jul 2019 – 30 Jun 2020 | 118 | ||
| 1 Jul 2018 – 30 Jun 2019 | 73 | ||
| 1 Jul 2017 – 30 Jun 2018 | 95 | ||
| 1 Jul 2016 – 30 Jun 2017 | 110 | ||
| 1 Jul 2015 – 30 Jun 2016 | 90 | ||
| 1 Jul 2014 – 30 Jun 2015 | 122 | ||
| 1 Jul 2013 – 30 Jun 2014 | 155 | ||
| 1 Jul 2012 – 30 Jun 2013 | 109 | ||
| 1 Jul 2011 – 30 Jun 2012 | 125 | ||
| 1 Jul 2010 – 30 Jun 2011 | 145 | ||
| 1 Jul 2009 – 30 Jun 2010 | 104 | ||
| 1 Jul 2008 – 30 Jun 2009 | 156 | ||
| 1 Jul 2007 – 30 Jun 2008 | 104 | ||
| 1 Jul 2006 – 30 Jun 2007 | 158 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Mette Hejl | Current | |
| CEO | Steffen Ebdrup | ||
| CEO | Hans-Henrik Dietz-Olsen | ||
| CEO | Ole Eskild-Jensen | ||
| CEO | Søren Bechmann | ||
| CEO | Mette Hejl | ||
| CEO | Mark Frihagen | ||
| Board | Karim Frølund Jarrar | Current | |
| Board | Michael Bechara Eg | Current | |
| Board | Mette Hejl | Current | |
| Board | Sune Busk | Current | |
| Board | Stig Holst Hartwig | Current | |
| Board | Jørgen Kristen Gram Holst | ||
| Board | Steffen Ebdrup | ||
| Board | Thorkild Rydahl | ||
| Board | Jan Rau Jacobsen | ||
| Board | Hans-Henrik Dietz-Olsen | ||
| Board | Elsebeth Walther | ||
| Board | Gitte Toft Dietz-Olsen | ||
| Board | Ole Eskild-Jensen | ||
| Board | Anne Teglgaard Eskild-Jensen | ||
| Board | Peter Reimer | ||
| Board | Christian Weitemeyer | ||
| Board | Steen Runge Kristiansen | ||
| Board | Flemming Jensen | ||
| Board | Søren Bechmann | ||
| Board | Hans Henrik Ruus | ||
| Board | Mette Hejl | ||
| Board | Klaus Zartov | ||
| Board | Kristian Wind | ||
| Board | Michael Bechara Eg | ||
| Board | Stine Hejl | ||
| Board | Thomas Ladefoged | ||
| Board | Kasper Urth | ||
| Board | Michael Lyder Andersen | ||
| Board | Malene Korsholm | ||
| Board | Eskil Bielefeldt | ||
| Board | Sune Busk | ||
| Board | Niels Olaf Ahrengot | ||
| Board | Mette Hejl | ||
| Board | Sune Busk | ||
| Owner (10%) | MEM HOLDING 2010 ApS | Current | |
| Owner (10%) | Sune Busk Holding ApS | Current | |
| Owner (10%) | Karim Frølund Holding ApS | Current | |
| Owner (67%) | METTE HEJL HOLDING ApS | Current | |
| Owner (67%) | METTE HEJL HOLDING ApS | ||
| Owner (10%) | MICHAEL LYDER HOLDING ApS | ||
| Owner (90%) | METTE HEJL HOLDING ApS | ||
| Owner (67%) | METTE HEJL HOLDING ApS | ||
| Owner (10%) | Malene Korsholm Holding ApS | ||
| Owner (50%) | METTE HEJL HOLDING ApS | ||
| Owner (67%) | METTE HEJL HOLDING ApS | ||
| Owner (50%) | METTE HEJL HOLDING ApS | ||
| Owner (10%) | FRIHE Holding ApS | ||
| Auditor | PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB | Current | |
| Auditor | PRICEWATERHOUSECOOPERS SERVICES STATSAUTORISERET REVISIONSAKTIESELSKAB | ||
| Auditor | DELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB | ||
| Auditor | AKTIV REVISION SILKEBORG REGISTRERET REVISIONSANPARTSSELSKAB | ||
| Founder | Jørgen Kristen Gram Holst | Current | |
| Founder | Steffen Ebdrup | Current | |
| Founder | Thorkild Rydahl | Current |
The CEOs' other companies
Mette Hejl – 9 other companies
- EJENDOMSSELSKABET PLANTORAMA A/S Active
- JAM ORIGIN ApS Active
- METTE HEJL HOLDING ApS Active
- PLANTORAMA A/S Active
- PLANTORAMA HOLDING A/S Active
- PRAVDA DIGITAL ApS Fusioneret
- VALEUR A/S Active
- Valeur Customer Service A/S Active
- Valeur Group A/S Active
Steffen Ebdrup – 48 other companies, of which 48 bankrupt
- A. D. RETAIL ApS Bankrupt 23 Dec 2015
- AKTIESELSKABET AF 30. OKTOBER 2002 Bankrupt 31 Oct 2002
- AKTIESELSKABET MOVI Bankrupt 5 May 2000
- AKTIESELSKABET VL AF 19. OKTOBER 2009 Bankrupt 10 Dec 2009
- ALMVIG & PARTNERE A/S ARKITEKTER PAR Bankrupt 16 Feb 2000
- ANDERS BRIX HOLDING ApS Bankrupt 18 Feb 2002
- ANPARTSSELSKABET AF 6. DECEMBER 1996 Bankrupt 1 Oct 1997
- ANPARTSSELSKABET AF 8.8.98 Bankrupt 15 Nov 2002
- ANPARTSSELSKABET STOPPESTEDET HERNING Bankrupt 27 Nov 2002
- AQUALIFE A/S Bankrupt 19 Sep 2025
- ARKA MARINE II ApS Bankrupt 1 Dec 1993
- AROS HOLDING ApS Bankrupt 11 Jan 1994
- AST INVEST ApS Bankrupt 13 May 2005
- ATCON ApS Bankrupt 31 Aug 2006
- AZIGN BIOSCIENCE A/S Bankrupt 7 Nov 2018
- ApS AF 1/11-1991 Bankrupt 29 Oct 2001
- BASTILLE BOLIGER ApS Bankrupt 26 Nov 1991
- BENT SMIDT LAURSEN, RYOMGÅRD ApS Bankrupt 4 Dec 1990
- BLAESBJERG FERRIES ApS Bankrupt 21 Feb 1994
- CAPELLAKAJ AKTIESELSKAB Bankrupt 21 Mar 2001
- CAR-PAX A/S Bankrupt 1 Dec 1993
- CITYCOM DANMARK A/S Bankrupt 15 Jun 1995
- DANSKE NATURGÅRDE A/S Bankrupt 2 Apr 2003
- DATOSELSKABET AF 26. AUGUST 2009 ApS Bankrupt 31 Aug 2009
- DRIFTSSELSKABET ODDER PARKHOTEL ApS Bankrupt 7 May 1992
- Datoselskabet af 10. februar 1987 A/S Bankrupt 30 Jan 2024
- EJENDOMSSELSKABET 513 ApS Bankrupt 12 May 2009
- EL-TRANS 89 A/S Bankrupt 26 Jun 1991
- EPIUM A/S Bankrupt 6 Jan 2003
- FACADEFIRMAET AF 8/8 2010 ApS Bankrupt 17 Aug 2010
Hans-Henrik Dietz-Olsen – 3 other companies, of which 1 bankrupt
- INFERNO GRAFISK TEGNESTUE ApS Bankrupt 18 Aug 1986
- BUSINESS PARTNER ApS Active
- HHDO OG OEJ MARKETING & REKLAME, ÅRHUS, A/S Opløst
Ole Eskild-Jensen – 2 other companies
- ART PARTNER ApS Active
- HHDO OG OEJ MARKETING & REKLAME, ÅRHUS, A/S Opløst
Søren Bechmann – 7 other companies
- HOLDING 6 A/S Opløst
- HOLDINGSELSKABET AF 17.MARTS 2005 ApS Opløst
- NP2 A/S Fusioneret
- NP3 COMMUNICATIONS GROUP A/S Opløst
- RISSKOV REJSER A/S Active
- Service Design Institute ApS Fusioneret
- TEO A/S Active
Mark Frihagen – 10 other companies
- ADDvision ApS Active
- ADDvision Holding ApS Active
- BRICKSITE ApS Active
- FRIHE Holding ApS Opløst
- HOSTHOUSE HOSTING ApS Fusioneret
- HostHouse ApS Fusioneret
- HostHouse Avalonia ApS Opløst
- MINDZ ApS Fusioneret
- SOLVO IT ApS Fusioneret
- Unit IT SQL A/S Fusioneret
Address history (2 moves)
| Nørreport 19, 8000 Aarhus C | |
| Fredens Torv 8, 2., 8000 Aarhus C | |
| Fredens Torv 8, 8100 Århus C |
Former names
| PRAVDA A/S | – now |
| PP/PARTNERS MARKETING & REKLAME A/S | – |
| P/P/PARTNERS MARKETING & REKLAME A/S | – |
| JUT NR. 8707 A/S | – |
Employees per year
Other companies at the same address
- METTE HEJL HOLDING ApS Active
Similar companies in Aarhus
- AFA REKLAME ÅRHUS A/S Aarhus C
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- PurposeAds ApS Aarhus N
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Questions and answers about PRAVDA A/S
Has PRAVDA A/S gone bankrupt?
No, PRAVDA A/S is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of PRAVDA A/S?
Our model estimates a bankruptcy risk of 0.0% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.
Who is the CEO of PRAVDA A/S?
Mette Hejl is the CEO of PRAVDA A/S.
Who is the auditor of PRAVDA A/S?
PRAVDA A/S most recently used PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB.
When was PRAVDA A/S founded?
PRAVDA A/S was founded on 10 February 1987.
What is the equity of PRAVDA A/S?
Equity was DKK 7.2m according to the annual report for the period ending 30 June 2026.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.